Vice President, Retail and Marketplace Analytics

Vice President, Retail and Marketplace Analytics

As the VP Analytics for Retail and Marketplace, you will lead the agency’s analytics strategy, set vision, and guide a cross‑disciplinary team to deliver data‑driven insights that optimize client outcomes. You will also drive the evolution of the practice by developing best‑in‑class services and capabilities.

• Set vision and strategy for the Retail and Marketplace Analytics team, ensuring innovative offerings that address industry challenges and leverage emerging technology trends.
• Partner with Client Success, Growth teams and Capability Leaders to craft integrated solutions supporting clients’ business objectives. Grow analytics business within the Retail and Marketplace vertical.
• Ensure delivery excellence for the Retail and Marketplace client portfolio, leading teams in measurement roadmaps, data visualizations, media mix optimization, multi‑touch attribution, digital/TV attribution, customer segmentation/modeling, and AI/Gen AI applications.
• Lead recruiting, staffing, training and career development planning; cultivate a learning mindset to keep the team up to date with industry trends.

• 12+ years of relevant analytics experience.
• 5+ years in the Retail and Marketplace space.
• Bachelor’s degree in data analytics, data science, statistics or related quantitative disciplines (Master’s preferred).
• Senior‑most contact for analytics at client‑side or marketing/advertising agencies; experience managing analytics teams and delivering for a portfolio of clients, with expertise in presenting to clients.
• Experience mentoring staff from entry‑level to senior roles.
• Experience delivering clear, strategic presentations to C‑level clients and agency executives.
• Experience guiding strategic thinking and leadership for data analytics, insights and innovation, evolving client measurement capabilities across business maturity stages.
• Familiarity with statistical concepts, machine learning, AI/Gen AI and hands‑on expertise in two or more of the following areas:
  Customer Analytics, Advanced Measurement and Attribution, ML‑driven Personalization, Market Research, Media Analytics, Reporting & BI.
• Working knowledge of relational databases, machine learning/AI techniques and programming languages (SQL, R, Python) and clean room solutions and technologies.
• Experience with data sourcing, evaluation, onboarding and integration.
• Familiarity with setting up and measuring a Retail Marketplace.
• Understanding of the Ad/Mar Tech landscape across all digital and non‑digital channels and their advantages/limitations.

The annual base salary range for this position is $196,000-$316,250. Placement within the salary range is based on relevant experience, knowledge, skills and other factors permitted by law. This position is eligible for discretionary incentive compensation.

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401(k) retirement plan
• Flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including the Colorado Healthy Families and Workplaces Act.

Location:

New York

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, homelessness, or other protected characteristics under applicable law. Dentsu is committed to providing reasonable accommodation, including for individuals with disabilities and disabled veterans.