Social Media and Digital Marketing Specialist

Title

Social Media and Digital Marketing Specialist

Marketing

N/A

Full-time

New York, NY (Hybrid)

Anchin is a New York City based Certified Public Accounting and Consulting firm with a Long Island and Florida presence that provides expert financial advisory services to companies across a diverse range of industries. We offer a full range of integrated accounting, consulting and business management services from tax planning and audits to the most detailed analysis of acquisitions and financial restructuring.

Anchin is consistently recognized as one of the “Best of the Best” accounting firms in the country, a Best Place to Work in New York City and New York State, and a Best Accounting Firm to Work For Nationwide.

The Social Media and Digital Marketing Specialist at Anchin will have a focus on helping to manage digital and social media marketing campaigns and day-to-day activities related to the digital/social media presence of the niche groups and the Firm.

• Manage firm website and social media presence (Linked In, X (Twitter), Instagram, You Tube & Facebook).
• Work with CMO and Industry/Services marketing teams on developing and implementing social media campaigns/strategies that align with firm and niche objectives.
• Develop and edit creative (digital/video) assets used in digital/social promotion.
• Suggest and implement new features to develop brand awareness, increase followers, and enhance engagement.
• Create and maintain a flexible firmwide social media calendar, including defining content themes and implementing channel-specific best practices, while ensuring compliance with brand and regulatory standards.
• Develop and implement digital and social strategy to enhance brand awareness and drive lead generation through digital conversions (sponsored posts/paid social media campaigns, pay-per-click strategy, remarketing strategy, etc.)
• Manage paid digital budgets and campaigns across Linked In, Google, and Meta platforms.
• Design, implement, and update compelling landing pages to help drive conversions of the target audience.
• Optimize user journeys and on‑site conversion paths to improve lead quality and conversion rates.
• Work with the internal team to help boost their social media profile, activity, and networks (including providing occasional training).
• Collaborate with HR and recruiting to assist in leveraging social media to strengthen and enhance employer branding efforts.
• Oversee overall website and social media accounts’ design, including updates required to keep digital presence current and competitive.
• Set specific objectives, identify metrics, and report to CMO on overall digital and social channel performance/ROI.
• Translate performance data into actionable insights and optimization recommendations.
• Perform research on current benchmark trends, keep current on social media channel activity, and activities of key competitors.
• Collaborate with others in the department and key stakeholders to ensure engaging and consistent brand and messaging across all channels - posts, email marketing, digital advertising, and event promotion.
• Collaborate and serve as primary contact for external service providers (website maintenance/hosting, SEO consultants, etc.)
• Stay up to date with current technologies and trends in social media, design tools, and applications.
• Assess and update (as needed) internal approaches and mechanisms for internal sharing, distribution, etc.

• Bachelor’s degree in digital marketing, graphic design, communications, business, or related field.

• 4-6 years of digital/social marketing experience, preferably in public accounting, professional services, or consulting.
• Detail-oriented with a commitment to delivering timely, accurate, and quality deliverables.
• Experience with popular marketing (CRM/automation), digital, and social resources/tools, including but not limited to Word Press, Google Analytics, Hub Spot, Adobe Creative Suite, Canva, and other digital and video development tools.
• Ability to work independently in a fast-paced, changing environment.
• Excellent written and verbal…