Digital Account Executive

Join to apply for the Digital Account Executive role at Fenton

Digital Account Executive– Communications Agency - NYC or DC

Fenton is the social change agency taking on the world’s toughest challenges in human rights, social and economic justice, environment, education, and public health. Primed with deep issue expertise and powered by the creativity and passion of 100 professionals working across the country, we create strategies for clients to help build a more just, equitable, and sustainable world. A fast-growing and award-winning agency, we lead the industry in diverse representation, as 51% of our entire staff and 52% of our leadership team are people of color.

We are women-led, as 72% of our staff are women.

We are a culture steeped in social change and activism, with a collaborative work environment, excellent benefits, and a strong sense of purpose and community across the agency. Fenton is a remote forward agency. Staff work primarily from home but gather in person in co-working spaces. Our employees reside within 35 miles of our hubs in New York City or Washington DC regions.

Our clients are foundations, advocacy groups, and global brands. We develop and execute strategic public awareness campaigns and offer various communications services, including campaign messaging, media relations, digital strategy, and branding.

• Provide project management support on digital projects, including internal and client-facing communications and timeline management
• Prepare and/or review activity reports and status reports for clients
• Collaborate with the creative team to design engaging content for various digital platforms
• Participate in the Fenton Learning Lab to deepen knowledge and technical skills

• Assist with content strategy planning across digital work streams, including social media, email communications, websites, etc
• Draft social media content from ideation to launch, including scheduling, posting and day-to-day community management on client social platforms
• Developing strategic email campaigns rooted in the principles of email strategy
• Implement updates to client websites and/or applications for select accounts
• Develop, implement, and manage email campaigns that effectively communicate client messages and achieve campaign goals
• Learn basic HTML and CSS for email program implementation and light website/ landing page edits
• Manage and organize client CRM (such as NGP/Every Action, Action Network, Mailchimp, Pardot etc.)
• Analyze performance metrics and create client reports based on KPIs, performance, and best practices

• Conduct digital research, including landscape and digital media audits
• Create website audits using analytics tools and develop wireframes
• Conduct research to support new business pitches and contribute to creative brainstorms
• Stay updated on industry trends and best practices in digital marketing to enhance campaign effectiveness

• Passionate and informed about social change and how digital channels can be leveraged to tell compelling stories and move audiences to act
• Naturally curious and eager to take on new challenges
• Prepared to put clients first and have some customer service experience
• Resourceful and adept at shifting gears in a fast-paced work environment
• Eager to learn, teach others what you know, and participate in a team with a collaborative style
• Looking to enjoy a fast-paced and creative work place with wonderful colleagues
• Are East Coast based - NYC or DC

• At least 1-2 years of experience serving in a full-time digital strategy/ social media/ email role, either in a public relations agency or the communications department of a company, non-profit or foundation in a relevant industry
• Working knowledge of social media content management platforms (Meta Business Manager, Instagram Creator Studio, etc)
• Experience with at least one email platform (NGP/Every Action, Action Network, Mailchimp, Pardot etc.)
• Proficiency in Google Analytics
• Working knowledge of digital best practices
• Analytical skills to forecast and identify trends and challenges
• Demonstrated writing and editing skills
• Ability to work on multiple projects
• Attention to…