Lead Digital Product Analyst

About the Job

We are looking for a strategic, data-driven, and impact-oriented individual to join our Customer Analytics team as a Lead Digital Product Analyst
, reporting directly to our Director of Analytics. The ideal candidate has 4–6+ years of experience in site analytics, experimentation, and eCommerce performance optimization.

This role is perfect for someone who thrives at the intersection of data, product, and customer experience, and who is eager to build the analytical foundation that drives our site experience forward.

You’ll partner closely with Digital Product, Engineering, Site Merchandising, and Data Platform teams to track site performance, strategize site testing and optimizations, and analyze site behavior to uncover insights. You’ll be responsible for driving site analytics practices, collaborating on A/B test designs and readouts, ensuring data accuracy, and building data models to explore site behavior and provide clarity across tracking and measurement systems.

• Serve as the analytics lead for site performance, partnering with Digital Product, Engineering, and cross-functional teams to scope questions, design A/B tests and analyses, and deliver actionable insights.
• Build and maintain dashboards in Heap and Looker that provide visibility into site funnel performance, customer journeys, and conversion KPIs.
• Conduct deep-dive analyses of on-site behavior and performance to inform product and eCommerce strategy, and present findings to stakeholders.
• Partner with Digital Product on the design, execution, and analysis of A/B and multivariate tests, ensuring statistical rigor and actionable learnings.
• Develop and refine site metrics and performance frameworks, ensuring consistent definitions and alignment across teams.
• Partner with Engineering and Product to define, implement, and validate tracking across site analytics systems (Heap, Optimizely, GTM, Contentsquare, etc.), ensuring accurate tagging, data integrity, and quality.
• Collaborate with Data Engineering and Platform teams to build site data models and ensure accuracy of site analytics tooling.
• Translate complex findings into clear, compelling data stories that influence site strategy, roadmap prioritization, and feature development.

• Strong SQL skills and experience analyzing large-scale site datasets.
• Highly proficient with site analytics tools (preferably Heap) and BI tools (preferably Looker), with a track record of building actionable dashboards.
• Hands-on experience working with engineers to build site event tracking, GTM, and implementation best practices.
• Experience collaborating with both technical and non-technical stakeholders to translate business needs into practical engineering requirements.
• Demonstrated experience designing and analyzing A/B tests (Optimizely or equivalent), with strong statistical knowledge (confidence intervals, lift analysis).
• Proficiency in statistics, including hypothesis testing, significance calculations, and regression analysis.
• Familiarity with ETL processes, data modeling, and site instrumentation best practices.
• Excellent project management and stakeholder engagement skills, with the ability to manage multiple projects simultaneously.
• Deep understanding of eCommerce performance metrics funnels, conversion optimization, and customer journeys.
• Strategic thinker who balances detail-oriented execution with big-picture insights.
• Strong communicator who can translate complex data into actionable business recommendations.
• Comfortable working cross-functionally and driving alignment across multiple stakeholders.

• We are a team of smart, interesting, diverse, funny, and loving people.
• Competitive compensation and comprehensive benefits including health, dental, and 401k with match.
• Paid parental leave, snacks, socks, and a fun, relaxed office environment.
• Focus on work-life balance with flexible time off and company-wide events and volunteering.
• Ownership opportunities; all full-time employees receive equity in the business.
• Emphasis on well-being with paid time off, wellbeing reimbursements, and health-related subsidies.