Social Media Manager, Bullish

Location: New York

Social Media Manager, Bullish page is loaded## Social Media Manager, Bullish locations:
New Yorktime type:
Full time posted on:
Posted Yesterday job requisition :
JR2001164##
** About Bullish**## Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. These include:
** Bullish*
* ** Exchange** – a regulated and institutionally focused digital assets spot and derivatives exchange, integrating a high-performance central limit order book matching engine with automated market making to provide deep and predictable liquidity. Bullish Exchange is regulated in Germany, Hong Kong, and Gibraltar.
** Coin Desk*
* ** Indices** – a collection of tradable proprietary and single-asset benchmarks and indices that track the performance of digital assets for global institutions in the digital assets and traditional finance industries.
** Coin Desk*
* ** Data** - a broad suite of digital assets market data and analytics, providing real-time insights into prices, trends, and market dynamics.
** Coin Desk*
* ** Insights** – a digital asset media and events provider and operator of , a digital media platform that covers news and insights about digital assets, the underlying markets, policy, and blockchain technology.
*
* Reports to:

** Director, Media Innovation
** The Opportunity
** We are seeking a Social Media Manager to lead the strategy and execution of social media initiatives for Bullish and Coin Desk’s non-media businesses, including Coin Desk Data & Indices and Consensus. This role will focus on building brand visibility, driving engagement and lead generation, and supporting business objectives through thoughtful, creative, and consistent social storytelling.

The ideal candidate is both a strategist and an operator—capable of shaping the social media vision while also rolling up their sleeves to execute. Linked In and X (Twitter) will be the primary focus, but the role will oversee a holistic cross-platform strategy. You will collaborate with internal stakeholders, support executives in growing their public presence, and develop an editorial calendar that reflects our unique positioning in digital assets, indices, and global events.

This role is based in New York and will be required to work onsite from our office located in Chelsea. Required days onsite are at the discretion of the hiring manager and subject to change based on business needs.
***
* What You’ll Do:

***** Develop and implement a comprehensive social media strategy for Bullish, Coin Desk Data & Indices, and Consensus, aligned with overarching business and marketing goals.
* Create, manage, and maintain editorial calendars across platforms with a focus on Linked In and X (Twitter).
* Proactively develop engaging content (copy, visuals, video snippets, infographics) tailored for institutional, financial, and Web3 audiences.
* Partner with public-facing executives to create and execute personalized growth strategies for their professional social media presence.
* Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results.
* Track and evaluate industry trends, competitor activity, and platform updates to inform best practices.
* Work closely with the broader Social Media team, contributing your expertise, mastering shared tools and processes, and occasionally stepping up to provide critical backup support for core social handles.
* Collaborate cross-functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful.
* Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads).
* Respond and engage with community interactions in a professional, brand-consistent manner.
**** What You Have:
***** 4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact.
* Strong knowledge of Linked In and X (Twitter) dynamics, with hands-on experience growing executive presence on these platforms.
* Excellent writing and editorial skills, with…