Senior Marketing Programs Manager

Overview

Walk Me, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging Walk Me's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation. Together, SAP and Walk Me form a powerful partnership that revolutionizes the digital transformation journey.

This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with Walk Me's intuitive digital adoption platform.

Walk Me is expanding into AI-native, in-app digital learning, and we’re looking for an Sr. Marketing Programs Manager to own and scale the end-to-end marketing program for our newest product, Walk Me Learning Arc. This is a hands-on, senior role for a builder who can operate with a startup mindset inside a global organization—thriving in ambiguity and scaling a disruptive product within an established category by challenging status-quo solutions and reshaping buyer expectations.

You’ll lead full-funnel strategy and execution for Walk Me Learning Arc, partnering closely with Product Marketing, Growth, Sales and Customer Marketing to design, test and scale integrated programs that drive awareness, adoption and pipeline — while helping define what “great” looks like for this product as it matures.

Walk Me Learning Arc is a major strategic investment and new product category for Walk Me. You'll play a critical role in shaping its market presence, scaling adoption, and driving revenue for a fast-growing solution that sits at the intersection of digital learning, AI, and workflow orchestration.

If you’re energized by building programs from the ground up and shaping the future of in-app learning, we’d love to hear from you.

• Own the end-to-end integrated marketing program for Walk Me Learning Arc, setting the goals, defining the strategy, and orchestrating the execution across segments and regions.
• Design, launch, and continuously refine PLG growth motions (activation, PQLs, conversion, onboarding), developing scalable playbooks that can be executed by regional and channel teams as the product grows.
• Architect and oversee multi-channel programs across email, digital, social, events, and in-product, ensuring cohesive narratives and consistent buyer journeys.
• Partner closely with Product Marketing to translate product strategy, customer insights, and roadmap priorities into clear, differentiated messaging and compelling storytelling for priority personas and use cases.
• Drive alignment with Sales and Field teams on ABM motions, persona-based plays, and expansion programs, ensuring Learning Arc programs directly support pipeline creation, deal acceleration, and revenue growth.
• Own the measurement framework for Walk Me Learning Arc programs, using data and experimentation to guide decisions and improve performance.

• 7-10+ years in integrated, growth, or product marketing in B2B SaaS.
• Background in learning technology, HR tech, L&D, or related markets strongly preferred.
• Ability to independently design and lead complex, cross-functional marketing programs.
• Track record of scaling a differentiated or category-challenging product within an established organization, taking it from early traction to repeatable growth.
• Demonstrated success building and operating PLG or hybrid self-serve and sales-led motions that drive adoption and revenue.
• Experience influencing senior stakeholders and aligning diverse teams toward shared program goals.
• Data-driven marketer with experience optimizing funnel performance and campaigns.
• Exceptional communicator with the ability to simplify complex value propositions.
• Fluency in English

• At Walk Me, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee…