Specialist, CTV
Listed on 2026-02-01
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IT/Tech
Digital Marketing, Social Media Marketing
Specialist, CTV
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Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons, and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life, the creators bringing them to your living rooms, and the dreamers creating what’s next… From brilliant creatives to technology trailblazers across the globe, we offer career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.
Role OverviewThis role will focus on driving business goals for Warner Bros. Discovery’s Streaming Services and U.S. Networks. The CTV Specialist will help execute paid CTV campaigns across digital buying platforms such as Amazon, Roku, Vizio, Samsung, LG, Play Station, Xbox, and other OTT/CTV partners.
Responsibilities- Develop and execute global campaigns with a variety of goals (subscriber acquisition, installs, tune‑ins, etc.).
- Lead CTV planning and media‑buying across certain territories and/or brands, ensuring both functions are optimized to achieve high levels of growth with an ROI focus.
- Keep abreast of market trends and developments, liaise with partners, and identify new betas and tech to drive our CTV offering forward.
- Work with Acquisition Strategy to gain an understanding of campaign specific goals, build targeting, and deliver executional recommendations.
- Develop and manage CTV strategists and managers to ensure best practices with flawless execution on campaigns.
- Optimize campaigns with the goal of generating efficient conversions (cost per acquisition).
- Manage conversion tracking and ensure all campaigns are properly tracked.
- Develop plans and apply learnings to create best‑in‑class executions.
- Serve as the CTV expert, platform partner, and trend‑spotter.
- Maintain and develop strong professional relationships internally and externally.
- 3+ years of hands‑on paid media experience, with at least 2 years within CTV and media agency experience strongly preferred.
- Deep understanding of Connected TV and OTT, with experience using self‑service media buying tools (e.g., Amazon DSP).
- Experience with Direct Response campaigns and attribution/conversion tracking.
- Experience with app campaigns and mobile marketing attribution tools such as Apps Flyer or Kochava.
- Problem solver, excellent troubleshooting and QA skills, with strong attention to detail.
- Proven project management, self‑organization, and prioritization skills in a fast‑paced environment.
- Self‑starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
- Analytical mindset, comfortable with numbers and reporting.
- Reasonable availability to respond to requests and attend real‑time campaign needs outside normal business hours.
- Willingness and flexibility to pitch in with various ad‑hoc projects to support the larger Media Strategy & Analytics team, including cross‑functional support to other bid‑based buyers.
- Proficient in Microsoft Office, specifically Excel.
- Must have the legal right to work in the country applying.
Pay Range: $56,511.00 - $ per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. We offer health insurance, wellness program, life and disability insurance, retirement savings plan, paid holidays, sick time, and vacation.
Equal Opportunity StatementWarner Bros. Discovery is an equal opportunity employer. We consider qualified candidates on the basis of merit without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, or any other protected category. If you need accommodations during the application process, please visit our accessibility page.
Seniority LevelMid‑Senior Level
Employment TypeFull‑time
Job FunctionOther
IndustriesEntertainment Providers
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