Sr. Product Manager, Audience Products & Partnerships

Sr. Product Manager, Audience Products & Partnerships

• Full-time
• Business Segment:
  Ad Sales
• Compensation: USD 140,000 - USD 165,000 - yearly

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBCUniversal Advertising Products & Solutions (AP&S) is responsible for the product development and project management of NBCUniversal’s full advertising technology suite. From sales support to campaign execution, delivery, and billing, our division services both internal and external customers in support of NBCUniversal’s $7B+ annual advertising business. Together, we’re building the platform that powers the future of advertising at NBCU.

As a Product Manager for Audience Products & Partnerships, you will own the strategy, development and execution for NBCU’s audience targeting capabilities and partnerships program. This role is critical to enabling advertisers to activate first party and third-party data securely and efficiently.

• Own advertiser-facing audience strategy by translating complex product capabilities into clear, revenue-driving use cases that support sales across upfront and scatter.
• Lead audience activation products end to end partnering with cross functional technical and product teams.
• Partner closely with Sales, Solutions, and Marketing to drive go-to-market execution, increase product adoption, and deliver measurable business impact.
• Define and maintain the product roadmap for the centralized audience menu of advanced products, audience targeting tools, and the onboarding platform.
• Lead partnerships and integrations with internal and external data providers (identity providers and third-party vendors), building and innovating activation pipelines with key industry partners.
• Partner with Engineering and Data Science to implement identity resolution, audience modeling and profiling capabilities.
• Ensure compliance with privacy and security standards, including approvals for data usage.
• Drive integration with NBCU Ad Sales systems to support real-time targeting and campaign activation.
• Monitor ingestion workflows and optimize for speed, accuracy, and scalability.
• Conduct market research and competitive analysis to inform product enhancements.
• Develop KPIs and dashboards to measure adoption and performance of audience tools.

• Minimum 5 years of experience in product management within ad-tech or data-driven marketing.
• Expertise in audience/data marketplaces, segmentation, CDPs, RMNs, and identity solutions.
• Strong understanding of privacy regulations and data governance.
• Proven ability to manage cross-functional teams and vendor relationships.
• Ability to own customer-facing product solutions in cross-functional environments
• Strong communication skills; can present key updates to stakeholders and lead calls
• Experience…