Martech Consultant – Marketing Technologies

Martech Consultant – Marketing Technologies

New York, NY

Full-Time Permanent

Must Have Technical/Functional Skills:

• Hands-on expertise with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Eloqua, Hub Spot, Adobe Campaign).
• Experience in designing and optimizing sales, marketing, and commerce-related customer journeys.
• Strong understanding of data management, analytics, and reporting tools
• Knowledge of privacy, consent, and global compliance standards.
• Excellent communication, problem-solving, and stakeholder engagement skills.
• Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field.
• Certifications in major marketing automation platforms (e.g.,Adobe, Salesforce, Marketo, Hub Spot).
• Experience with API integration, ETL, and data platform tools.
• Proven track record in global rollout of solutions and working with cross-regional stakeholders.
• Marketing Technology Automation:
  Develop and deploy marketing automation workflows, campaigns, and integrations across platforms such as Salesforce, Hub Spot, Marketo, Eloqua, and Adobe Campaign.
• Solution Design:
  Translate business requirements into actionable marketing automation solutions, collaborating with stakeholders to ensure alignment with strategic objectives.
• Privacy & Compliance:
  Address privacy, consent, and preference management in line with global market needs and regulatory requirements.
• Integration:
  Integrate foundational capabilities and intelligent tools (e.g., CDP, CRM, CMS, analytics) to enable unified customer journeys and data-driven marketing execution.
• Performance Measurement:
  Implement AI-powered search, telemetry, and experience measurement tools to monitor and optimize campaign effectiveness and core web vitals.
• Stakeholder
  
  Collaboration:
  
  Work closely with sales, marketing, and commerce teams to design customer journeys and deliver solutions that support global business delivery goals.
• Training & Enablement:
  Educate marketing teams on automation platforms, best practices, and campaign optimization techniques

Generic Managerial

Skills:

If any

• Strong analytical and problem-solving abilities.
• Excellent communication and stakeholder management skills.
• Ability to work independently and in cross-functional teams.