Principal Product Manager

About the Role

As Principal Product Manager, you will own the vision, strategy, and roadmap for one of Coast’s non-fuel spend products; expanding our platform beyond fuel into the broader universe of operational expenses, including expense management, accounts payable, reimbursements, and vendor payments. You will lead a cross-functional team of engineers and designers to build products that help fleet and field-based businesses move more of their day-to-day spend onto Coast in a way that is simpler, safer, and more trusted than existing solutions.

We’re looking for someone who is comfortable operating in ambiguity, curious about complex financial workflows, and motivated by turning messy, real-world problems into simple, intuitive products. You should be equally comfortable thinking at a systems level and getting hands-on, whether that’s pressure-testing a concept, prototyping a flow, or working closely with engineering to translate constraints into thoughtful product decisions.

Please note that this role will require you to be comfortable with working in-person at our NYC office at least 3.5 days/week on average.

• Own the vision, strategy, and roadmap for a Coast product
• Deeply understand and embody the voice of the customer
• Drive high-velocity execution with a world-class team of engineers and designers, balancing principled intuition with data-driven decision making
• Collaborate with sales, customer success and marketing to deliver a product and brand of high quality
• Marry customer insights with technical possibilities, crafting intuitive user experiences that abstract away complexity
• Prototype rapidly using tools like Cursor and Bolt to accelerate the product development lifecycle and fast-forward to production-ready products
• Stay deeply plugged into AI research, industry trends, and emergent applications, filtering signal from noise and applying it creatively to Coast’s product
• Contribute to the evolution of Coast’s product management practices as we scale AI across our platform

• BA/BS in an analytical field (e.g. Computer Science, Engineering, Mathematics, Physics, Applied Sciences) or equivalent technical experience
• Minimum 6 years of product management or adjacent product-building experience
• Strong customer empathy and design thinking
• Passion for AI, shown through hands-on building, prototyping, or side projects, and staying current on research and tools
• Fluency with core LLM concepts and systems, such as prompting, fine-tuning, embeddings, retrieval, and evaluation, and the judgment to translate these into reliable, user-facing products.
• Fluency with modern prototyping tools (e.g. Cursor, Bolt, Claude Code) and comfort with design/collaboration environments like Figma and Git.
• Fluency in data and experimentation, and understanding when the answer cannot be found in the data
• Proven ability to lead small, cross-functional teams toward ambitious goals with urgency and agency
• Ability to translate between technical and non-technical audiences, synthesizing complex systems into compelling narratives
• Excellent communication and storytelling skills

• Experience building Fintech products
• Experience building AI products
• Experience in high-growth startups
• Experience building in domains requiring complex systems thinking

• A high-impact role with real ownership and the opportunity to shape the future of Coast’s products and services
• Competitive compensation, including:
• Equity: commensurate with level determined at the discretion of the company, with meaningful potential upside given the company’s early stage
• Company-sponsored 401(k)
• Medical, dental, and vision insurance
• Flexible paid time off (vacation, personal well being, paid holidays)
• Paid parental leave
• $400 accessories allowance (a keyboard, mouse, headphones, etc.)
• Education stipend
• Tools to help manage your financial wellness, including webinar, and access to an equity tax advisory service
• Free lunch on Fridays

Coast is committed to diversity, equity, and inclusion. We are building a diverse and inclusive environment, so we encourage people of all backgrounds to apply. We’re an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.