Head of Alliances
Listed on 2026-01-24
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IT/Tech
Business Systems/ Tech Analyst, IT Business Analyst
About Conductor:
Conductor is the leading enterprise AEO platform. Today’s top enterprise brands use Conductor to grow authority and visibility in both AI and traditional search engines. From tracking visibility in LLMs to real-time monitoring of technical site health and scaled AI content creation, Conductor provides a single source of truth that fuels digital growth—all from one platform.
Conductor is a mission-driven company with a commitment to innovation, customer success, and culture. For Conductor, success is improving the lives of everyone in our orbit—our customers, our customers' customers, our employee-owners, and our communities.
Head of Alliances will lead the strategy, development, and growth of the company’s global partner ecosystem—including agency partnerships, strategic alliances, technology partners, and channel resellers. This executive will build and scale a high-impact partner program that accelerates revenue, expands market presence, strengthens customer value, and drives product adoption for a Mar Tech SaaS platform.
You will collaborate closely with Sales, Marketing, Product, Customer Success, and Revenue Operations to create a unified partner strategy and execution model. This role requires a strategic, data-driven leader with a strong understanding of the Mar Tech landscape, digital agencies, and technology integrations.
Key Responsibilities:Partnership & Channel Strategy
- Develop and own the global partnerships, agencies, and alliances strategy aligned with company growth objectives.
- Build an ecosystem model that includes agencies, consultancies, system integrators, technology partners, data partners, and channel/solution resellers.
- Identify, evaluate, and prioritize new partnership opportunities across the Mar Tech landscape.
- Create scalable frameworks, playbooks, and incentives that support partner recruitment, onboarding, enablement, and co-selling.
- Lead acquisition and growth of digital agency, performance marketing, and media agency partnerships.
- Build programs that drive referrals, embedded services, and joint value propositions for agency partners.
- Create enablement paths to ensure agencies are trained on the platform and incentivized to drive client adoption.
- Develop co-marketing, co-selling, and partner services models that deepen agency engagement.
- Drive integration and alliance strategies with complementary Mar Tech, AdTech, data, and AI technology companies.
- Oversee the partnership lifecycle—from identification to contracting, product mapping, integration roadmap, launch, and GTM execution.
- Ensure technical and commercial alignment between partner product teams and internal engineering/product leadership.
- Build and manage a high-performing partnerships organization, including partner sales, partner success, alliances, and channel marketing.
- Own revenue targets tied to partner influence and partner-sourced opportunities.
- Implement co-selling and co-marketing motions that generate pipeline and accelerate deal cycles.
- Partner with Revenue Operations to develop dashboards, reporting, and KPIs for partner performance.
- Collaborate with Sales leadership to ensure alignment and clarity between direct and partner sales motions.
- Design and implement a best-in-class partner program, including tiering, certification, enablement, incentives, and business planning.
- Establish partner agreements, pricing models, and operational processes in partnership with Legal, Finance, and Rev Ops.
- Ensure high levels of partner satisfaction and long-term ecosystem health.
- Manage budgets for partner marketing, events, incentives, and MDF.
- Serve as the executive voice of partnerships and alliances internally and externally.
- Drive executive-level partner relationships and represent the company at industry events, conferences, and partner summits.
- Collaborate with Product to align partner roadmap, integration strategy, and platform ecosystem requirements.
- Serve as a trusted advisor to the executive team on ecosystem strategy, competitive…
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