Associate Director, Programmatic; NY

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full‑service agency networks UM, Initiative and Media Hub and through its award‑winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct‑to‑consumer and e‑commerce, retail, hospitality, food and beverage, fashion and beauty.

The company employs more than 18 000 diverse marketing communication professionals in more than 130 countries.

The Associate Director is accountable for the performance & pacing of all campaigns within their assigned brands and ensures that departmental standards & process are properly understood and implemented. They act as a point of escalation and are a source of advanced knowledge for complex setup, optimization, and platform nuances.

• Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager.
• Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection.
• Departmental standards and process are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos.
• Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting.
• Develops long‑term solutions for clients including custom data management solutions and data solutions.
• Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team.
• Adapts account plans and priorities to address resource and operational challenges.
• Collaborates with partners/colleagues across functions and/or centers of excellence.

• Experience seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities).
• Knowledge of technology or measurement ad tech solutions, including platforms
  • Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.
• Intermediate to strong data analysis skills.
• Ability to collaborate with partners/colleagues across functions and/or centers of excellence.
• Accountability for the performance, development, and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing.
• Provides technical guidance to employees, colleagues and/or clients.
• A history of team management/mentorship and a comfort with internal/external‑facing communication.

• Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions.
• Managing existing business relationships, partnerships, and alliances internally and externally.
• Assesses and ranks issues and tasks in order of importance for taking action.

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

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