Manager Growth Marketing LatAm and Canada

#We Are Paramount  on a mission to unleash the power of content... you in? We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet - now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness.

Together, we co‑create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

We’re looking for a Growth Marketing Manager to help accelerate our footprint across LATAM and Canada focusing on paid media. In this role, you’ll drive the strategy and execution of paid media campaigns across digital channels, with a major focus on CTV/OTT partnerships. You’ll also work across paid social, You Tube, paid search, and emerging platforms to fuel user acquisition and retention.

You’ll collaborate closely with our US and international teams to deliver high‑impact campaigns. This is a role for someone who thrives in a fast‑moving environment and knows how to turn insights into growth. If you’re a strategic thinker with deep expertise in digital media and an interest for streaming and entertainment, this is your chance to shape the future of Pluto TV’s global growth.

• Lead end‑to‑end execution of growth marketing campaigns, continuously optimizing to hit core business and acquisition goals.
• Own paid media strategy across channels, with a deep focus on customer acquisition and KPI performance.
• Partner with creative, lifecycle, product marketing, and finance teams to ensure campaigns ladder up to broader business objectives.
• Collaborate with content marketing and creative teams to prioritize assets and ensure deliverables meet platform specs.
• Leverage deep knowledge of paid media platforms (Meta, Tik Tok, You Tube, Google Ads, Microsoft Ads) and CTV/OTT to drive performance.
• Build and deliver performance reports and insights for leaders and cross‑functional partners.
• Maintain centralized media plans, budgets, forecasts, and reporting with accuracy and attention to detail.
• Ensure flawless campaign launches, including tracking, budget setup, and reporting.
• Partner with Analytics to evaluate performance and translate results into actionable next steps.
• Manage billing reconciliation and ensure timely partner payments.
• Stay ahead of industry trends, tools, and best practices to elevate our OTT and digital media strategy.

• Bachelor’s degree required.
• 4+ years in digital media planning/buying, ideally in entertainment, streaming, or user acquisition.
• Experience in in‑house growth marketing or agency roles supporting entertainment clients.
• Proficiency with programmatic DSPs, Google Ads, paid social, CTV/OTT, and ad‑serving platforms (e.g., DCM).
• Deep knowledge of OTT/CTV advertising, including streaming and native placements.
• Experience with data visualization tools (Looker, Tableau) and the ability to turn data into strategy.
• Robust analytical and numerical acumen to help drive data into actionable marketing decisions.
• Solid knowledge of KPIs, media measurement, and attribution tools (Google Analytics, Adobe, Kochava).
• Advanced skills in Excel, PowerPoint, and Google Workspace.
• Top‑notch communication skills and comfort presenting in a matrixed organization.
• Fluency in English and Spanish.
• Experience working on global teams and navigating regional nuances.

• Deep proficiency in Excel, PowerPoint, and Google Drive.
• Experience with Adobe Analytics, Google Analytics, Tableau, Looker.
• Working knowledge of SA360 / CM360.
• Working knowledge of SAP Ariba.
• Attention to detail and proactive communication style.
• Ability to thrive in a fast‑paced, evolving environment.
• Fluency in Portuguese is a plus.

Paramount+, a direct‑to‑consumer digital subscription video on‑demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world‑renowned brands and production…