Director, Commercial Content & Sales Enablement

Director, Commercial Content & Sales Enablement at ANSI – American National Standards Institute

The Director, Commercial Content & Sales Enablement will serve as a strategic revenue enabler by transforming ANSI’s programs, services, and products into compelling, market‑ready digital assets. This role focuses on driving sales, partner engagement, licensing opportunities, and product adoption through high‑impact visual storytelling, digital content, and sales enablement tools.

• Reports directly to the Chief Business Development Officer.
• Works closely with executive leadership, communications, marketing, membership, IT/North Star team, ANAB, Workcred, and Global Learning Exchange leadership.
• Focused primarily on business development activities in support of new ANSI strategic initiatives.

• Develop and execute a multimedia content strategy aligned with ANSI’s core revenue growth areas and support mission programs and member engagement goals.
• Create compelling video, digital, and interactive content for external partners and industry stakeholders.
• Partner with business development, marketing, and program teams to visualize and communicate ANSI’s impact.
• Maintain a high‑level creative vision for building successful new stakeholder engagements.

• ANSI Global Learning Exchange – Develop course introduction videos, expert interviews, promotional trailers, and digital event assets.
• North Star Platform – Support product launches, UX storytelling, explainer content, and digital assets.
• International Product and Service Partnerships – Create multimedia narratives and campaign materials that illustrate ANSI’s integrated product and service value proposition globally.
• Mission Programs – Support the US Standards Strategy, ISO/IEC related, accreditation, credentialing, workforce development, and policy/regulatory alignment initiatives through targeted content.

• Lead the end‑to‑end production process: storyboarding, scripting, filming, editing, post‑production, and publishing.
• Manage production calendars and priorities in alignment with ANSI strategic goals.
• Direct contractors and vendor teams to scale production capacity for campaigns, events, or strategic launches.
• Oversee quality control, accessibility, and brand consistency across multimedia deliverables.

• Identify and integrate new multimedia platforms and emerging technologies (e.g., AI‑assisted content creation, XR, interactive video, automated translation).
• Leverage digital asset management systems, cloud platforms, and collaborative editing tools for efficient workflows.
• Maintain familiarity with industry trends to keep ANSI at the forefront of digital communications and engagement.

• Partner with internal teams to translate complex technical or policy content into engaging multimedia storytelling.
• Collaborate with marketing and communications teams to ensure alignment across campaigns and channels.
• Engage directly with ANSI members, committees, and partners to capture authentic stories and testimonials.

• Attend or complete assigned information security training by the designated completion date.
• Read and adhere to published ISMS policies and procedures.
• Report timely any observed violations of ISMS policy or known encroachments on information security to your department leader or the Information Technology Department.

• Bachelor’s degree required; advanced degree preferred in communications, digital media, marketing, or related field.
• 10+ years of experience in multimedia content strategy, creative direction, or production leadership, preferably in a mission‑driven or standards‑related environment.
• Strong portfolio demonstrating excellence in storytelling across video, digital, and interactive media, supporting sales growth.

• Demonstrated experience aligning multimedia strategies with organizational goals.
• Proven ability to manage multiple concurrent projects with tight deadlines.
• Experience supporting sales and…