Senior Digital Planning Analyst

Sr. Digital Planning Analyst

Location: New York, NY (Hybrid)

Department: Global Demand Planning

Reports To: Manager, Demand Planning

tarte is seeking a highly analytical and detail-oriented Sr. Digital Planning Analyst to support forecasting and demand planning across our digital platforms, including  and Tik Tok Shop. This role is responsible for managing SKU-level forecasts, driving performance analysis, and collaborating cross-functionally to optimize inventory and support strategic initiatives such as new product launches, promotions, and channel growth.

You’ll play a critical role in shaping how we plan, execute, and scale our DTC and social commerce business. The ideal candidate thrives in a fast-paced environment, is detail oriented and confident working with and summarizing large datasets, and an understanding of digital commerce dynamics.

• Support SKU-level demand planning for  and Tik Tok Shop businesses across core, promotional, and newness assortments with direction from the Demand Planner Manager and Merchandising teams
• Monitor sales trends, seasonal shifts, and launch performance to improve forecast accuracy and agility
• Work closely with the cross functional teams to analyze retailer and product performance trends and variances to forecast

• Analyze retail, supply chain, and marketing data to identify demand drivers, risks, and gaps.
• Build and maintain dashboards and custom reports to track key performance indicators (KPIs), forecast accuracy, and product performance.
• Conduct post-launch and promotional event analyses to inform future planning strategies.

• Collaborate with operations and supply chain teams to close inventory gaps, reduce overstock risk, and ensure readiness for launches.
• Partner with Allocations to review purchase orders (POs), weeks of supply (WOS), and communicate risk based on sell thru projections.
• Review and approve inventory for allocations and gratis transfers related to newness, campaigns, and retail events.

• Lead forecast-related discussions and influence decision-making across internal teams.
• Align assumptions for product demand, marketing cadence, and market-level inventory strategy.

• Act as a subject matter expert (SME) for the Vanguard Demand Planning Tool.
• Identify opportunities to enhance planning processes, improve data flow, and automate reporting tasks.
• Contribute to process documentation and best practice development to scale global digital planning capabilities.

• Bachelor’s degree in Business, Supply Chain, Analytics, Economics, or a related field.
• 2–4 years of experience in demand planning, supply chain, or digital analytics within a high-growth consumer brand or eCommerce environment.
• Advanced proficiency in Excel; experience with demand planning tools (Vanguard a plus) and BI platforms (e.g., Tableau, Power BI).
• Experience with direct-to-consumer (DTC) and/or social commerce business models.
• Strong analytical and problem-solving skills; ability to synthesize insights from large datasets.
• Excellent communication skills and ability to collaborate across departments and levels.
• Highly organized, self-motivated, and comfortable managing competing priorities in a dynamic environment.
• Must have experience leveraging AI-powered tools (chatgpt, perplexity, replit, sora, etc) and innovation. Vibe coding experience is a plus.

• Salary range: $65, (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401k plan & access to health and wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
• Hybrid work policy
• Gratis, employee discount on , team give-back initiatives
• Friendly, fun, creative & collaborative work environment

Tarte is an equal opportunity employer.