Product Manager, Conversion Lift

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world;
Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We’re looking for a Product Manager to join our Revenue Product team at Snap Inc!

• Define the vision, strategy and roadmap for Snap’s Advanced Ads Measurement suite, with a focus on Conversion Lift, to help advertisers understand the true causal impact of their spend.
• Collaborate with senior leaders and adjacent teams, including Engineering, Data Science, Marketing Science, Sales, Partnerships, and Product Marketing, to align on priorities and execute on shared goals.
• Proactively identify opportunities and potential headwinds within the advanced measurement space, by meeting customers, attending industry events, and staying current with industry forums.
• Drive the development and execution of high quality products that allow advertisers to fully understand the value of advertising with Snap and manage the product’s growth & adoption.

• Knowledge on causal inference and experimental design (Intent-to-treat, Ghost Ads, PSA, etc)
• Knowledge of the broad measurement ecosystem (MTA, MMM, Geo lift, etc)
• Knowledge of the ever changing privacy and signals landscape and how privacy enhancing technologies will shape the future of measurement
• Skilled in effectively communicating deep technical and statistical concepts to cross-functional partners and leaders
• Ability to formulate a strategy around Advanced Ads Measurement, plan a roadmap, and deliver customer impacting projects on a regular cadence
• Ability to easily collaborate with engineering, product, marketing science, sales, partnerships and other cross functional teams
• Ability to drive and ship co-owned projects / features, across key cross functional teams, including Ads Delivery, Signals, Attribution, Targeting, and Ranking

• BS/BA degree or equivalent years of experience
• 5+ years of experience building and shipping products at a consumer or advertising technology company

• Advanced degree in Statistics or related quantitative field, or equivalent expertise gained through direct experience in Advanced Ads Measurement

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success!

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC) – The base salary range for this position is $209,000-$313,000 annually.

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