Growth Marketing Manager, Website , NY

Gloss Genius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.

Over 100,000 small business owners have chosen to rely on Gloss Genius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, Gloss Genius is the ideal combination of a fintech, SMB software, and consumer company all in one.

As the Growth Marketing Manager, Website, you will own the Gloss Genius website end-to-end, leading a cross-functional team to manage and grow this critical driver of our product-led growth funnel. This role sits at the intersection of Product, Design, Marketing, and Engineering, making it one of the most strategic levers for growth at Gloss Genius.

You will evolve the vision for our website and bring that vision to life alongside key work streams like CRO, SEO, and analytics in a way that propels our PLG funnel forward. You'll own the strategic roadmap and project manage execution across multiple swimlanes: CRO experiments, SEO & GEO improvements, analytics enhancements, technical improvements, and stakeholder support.

This role requires someone who understands how to effectively market products, and is deeply impact-oriented and metrics-driven, with a track record of moving key business metrics through website management. This person should be a taste-maker in the world of web with a natural curiosity for emerging trends and an eye for what great looks like. You'll work closely with designers, developers, our analytics lead, and Search Lead to design and test experiences that drive measurable impact on awareness, acquisition, and activation.

You will report to the VP of Growth Marketing and must be commutable to our NYC office. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

• Evolve the vision for the Gloss Genius website and create a high-impact quarterly roadmap across paid and non-paid landing pages, CRO experiments, SEO & GEO improvements, analytics enhancements, technical improvements, and stakeholder support
• Determine how AI should merge with our website strategy—evaluating and implementing AI-powered personalization, chatbots, content generation, testing tools, and emerging technologies
• Bring our story to life through our website in a way that resonates deeply with beauty and wellness businesses
• Design and execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel
• Monitor and report on website performance, tracking key metrics including website conversion rate, trial starts, and traffic
• Project manage execution of all key website priorities, leading a cross-functional team including designers, developers, and analytics lead
• Partner with Product, Design, Product Marketing, Engineering, Paid Marketing, Content, Sales, and Lifecycle Marketing teams to improve the web journey from first visit through activation

• 5+ years of experience driving growth for fast-growing software and internet businesses, with a dedicated focus on website management
• Proven experience driving business impact through conversion rate optimization (CRO) programs, including designing experiments, analyzing results, and driving measurable improvements
• Deep understanding of CRO, SEO, website analytics, and conversion optimization methodologies
• Product marketing expertise with the ability to craft compelling narratives that resonate with target audiences
• Hands‑on experience with the latest AI website tools such as Lovable, Vercel, and other emerging AI‑powered platforms for website development, personalization, and optimization, and a point of view on how AI tools should shape website strategy
• Proficiency with website analytics tools (Google Analytics, Mixpanel, Amplitude, etc.) and experimentation platforms
• Experience with modern CMS platforms, preferably Webflow
• Strong analytical and problem‑solving…