VP, Insights & AI Strategy

Overview

Partner Centric is a leader in affiliate, influencer, and partner marketing, leveraging proprietary technology and strategic expertise to help brands drive measurable, sustainable growth. As a people-first organization, we value curiosity, innovation, and collaboration, bringing together diverse perspectives to create smarter, more agile marketing solutions. Our mission is to set the standard for partner marketing excellence through innovation, integrity, and insight.

Reporting directly to the CEO, the VP, Insights & AI Strategy will play a pivotal role in realizing that mission by turning data into foresight and AI into advantage.

• Data & Insights Leadership - Lead the transformation of the reporting function into a proactive insights and strategy engine. Manage the Data & Insights team and Business Intelligence Specialist, ensuring excellence in data automation, governance, and storytelling. Establish consistent frameworks for turning analytics into business recommendations that drive client and internal outcomes. Ensure all data systems and reporting tools provide accurate, timely, and accessible insights across the company.
• AI Strategy & Enablement - Define and execute Partner Centric's enterprise-wide AI strategy governing tools, policies, education, and experimentation. Identify opportunities to embed AI into internal workflows, automation, and predictive insights to drive efficiency and value creation. Partner with cross-functional teams to evaluate, pilot, and operationalize AI solutions that elevate client deliverables and agency operations. Build organizational fluency in AI through internal training, enablement resources, and best-practice standards.
• Client-Facing Thought Leadership - Serve as Partner Centric's AI and insights subject matter expert in client engagements, pitches, and industry conversations. Collaborate with Client Services to translate data findings into strategic recommendations that enhance campaign outcomes. Represent Partner Centric at industry events, panels, and media opportunities, showcasing innovation in data-driven marketing and applied AI. Build Partner Centric's reputation as a trusted, forward-looking partner at the intersection of affiliate, influencer, and AI-powered marketing.
• Role Requirements - 10+ years of experience in data, analytics, or strategy roles within marketing, digital media, or technology firms. Demonstrated success leading teams that translate complex data into strategic insights and measurable business results. Proven experience implementing or overseeing AI initiatives in marketing or operational contexts. Strong understanding of marketing analytics, attribution, and partner ecosystems. Skilled in data storytelling, automation strategy, and the practical application of emerging AI tools.
  
  Exceptional leadership and communication skills, with the ability to inspire both technical and non-technical teams. Comfortable presenting to executives and clients, with a thought-leadership presence in public forums. Bachelor's degree in a relevant field required; advanced degree or equivalent experience preferred.
• Key Performance Indicators (KPIs) - Reduction in time and resources spent on manual reporting;
  Increase in the number and quality of actionable insights delivered to clients;
  Adoption rate of AI tools and automation initiatives across the organization;
  Contribution to client satisfaction, retention, and growth metrics;
  External visibility and thought leadership impact (speaking engagements, published insights, etc.).