Sr Dir, Content Analytics - CNN Digital Product and Services

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THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

CNN is seeking a Senior Director of Content Analytics who will be instrumental in leading and fostering a culture of data‑informed decision‑making. This individual should be self‑motivated, work well independently and as part of a team, and be passionate about what they do. The role will be responsible for leading a team of data analysts and data scientists who analyze audience and engagement trends through behavioral, quantitative and qualitative data to guide product and editorial decision‑making across a variety of platforms.

The Senior Director will report to the VP of Audience and Engagement Analytics.

• Develop comprehensive methodologies to assess performance of individual pieces of content compared to expectations
• Deeply understand, measure, and explain the news cycle, providing assessments of content and overall digital performance relative the news cycle of the day
• Support the growth and deepening of audience engagement for content delivered via streaming products and produce best‑in‑class insights with tangible opportunities for editorial teams to act on
• Inform long‑term content strategy through deep analytics and modeling synthesized with research
• Drive the development self‑serve tools for the newsroom to be able to quickly understand performance and inform real‑time decisions for coverage and content promotion
• Co‑lead the conversation on digital performance in daily news meetings with editorial partners
• Partner with audience and engagement analytic teams to evaluate how content drives overall reach and deepens engagement
• Develop and lead a team of data analysts who partner with product and editorial teams
• Execute on the analytic strategy of content groups within CNN, building programs to deliver data analysis, experimentation, and survey‑based research in support of product and editorial decisions
• Evaluate existing and develop new metrics, reports, and dashboards for internal audiences; create consistent and documented data definitions for key content metrics
• Apply both quantitative disciplines and creativity to translate data into actionable insights through data visualization
• Define and validate data by working with business partners to ensure data quality and alignment with company‑wide data logic/naming conventions
• Work with internal or external data partners to process, organize, and connect various data sources, including content metadata, behavioral user data, and third‑party audience and customer satisfaction data.

• 10+ years of experience in data/analytics or related field
• 3+ years of experience managing and building an analytics team
• Experience with BI tools (e.g. Looker, Domo, Tableau, etc.)
• Significant experience using SQL to explore and analyze large data sets in cloud environments
• Experience with providing data requirements while working with structured and unstructured data sets
• Experience with digital news, streaming content or relevant digital analytics experience plus strong interest in news

• Ability to attract, retain, and develop data talent through caring leadership and an inclusive mindset
• Collaborative approach to…