Senior Manager, Ecommerce Analytics

R2

Net - James Allen & Blue Nile is a diamond and jewelry company with a technology soul. As a subsidiary of Signet, R2

Net manages both the Blue Nile and James Allen brands while providing innovative e-commerce and supply‑chain platforms to the diamond industry as a whole – including manufacturers, retailers, and consumers.

As Ecommerce Analytics Senior Manager, you will own the data, insights, and optimization strategy behind our online business. Sitting at the intersection of analytics, marketing, and merchandising, you will build measurement frameworks, optimize website design, and analyze performance across the customer journey, turning complex website and marketing data into clear & actionable recommendations. By bringing deep ecommerce experience and an experimentation‑driven mindset, you will create models, tools, and dashboards that transform R2

Net’s marketing campaigns and customer experiences. You will be equally at home designing page‑tagging methodologies and creating marketing‑attribution approaches – and you will collaborate with merchandisers, pricing modelers, and marketing experts to drive top and bottom line growth for R2

Net.

Core Responsibilities:

• Website Optimization: Quantify how well our page‑structures and site‑layouts are performing, and identify clear routes for improving website design and flow
• A/B Testing: Create experimentation frameworks and deploy test‑and‑control methodologies to find the right product positioning, website‑copy, and cross‑item flows
• Marketing Analytics: Understand the customer conversation funnel from beginning to end, tracking CAC / LTV / Conversion / Retention for our shoppers
• Clustering and Segmentation: Create quantitative segments for our Consumers and our Products, enabling better targeting, stronger merchandising organization, and more efficient marketing
• Dashboarding & Reporting: Design a new generation of dashboards and tools, bringing transparency to ecommerce performance dynamics across the full customer journey
• Financialization: Transform simple metrics like clicks, views, and visits into financially interpretable size‑of‑price metrics, allowing the business to optimize ecommerce strategy day in and day out
• Insights: Fulfill ad‑hoc research and analytic requests across a wide variety of domain spaces and present core insights to stakeholders and business leaders.

• Bachelor's degree in Marketing, Business, or a related field
• 4+ years of experience in ecommerce analytics, marketing analytics, product analytics, or similar
• Strong proficiency in GA4, GTM, server‑side tagging, and ecommerce tracking best‑practices,
• Strong proficiency in both SQL and Tableau
• Deep understanding of attribution models and approaches, with a strong foundation in hypothesis testing and test‑control design
• Excellent relationship management, communication, and data‑presentation skills, including a strong eye for the creation of compelling visual narratives.
• The ability to take initiative, act independently, and function under ambiguity.
• A consumer‑focused mindset

Helpful, but not required:

• Experience with Snowflake and associated tools
• Exposure to CDP platforms, marketing automation tools, and the Amperity ecosystem
• Hands‑on data‑scientific modeling experience in R or Python for advanced analytics
• Experience building or managing data pipelines with engineering partners.
• Understanding of Marketing Mix Modeling, incrementality quantification, and similar paradigms
• Experience in UI/UX design and optimization

At R2

Net - James Allen & Blue Nile, many of our roles offer a high‑quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Hybrid Work Environment
• Paid Time Off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with Company Match
• Flexible Spending Account | Health Savings Account
• Tuition Reimbursement
• Employee Discount
• Parental Leave
• Life Insurance

• Impact:
  Own inventory strategy across a $50M+ portfolio
• Leadership:
  Influence decisions across merchandising, manufacturing, and operations
• Innovatio…