Senior , Go-To-Market; GTM ; m​/f​/d

Location

Hybrid - New York City (minimum of 2-3 days a week from the office)

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise.

Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

As the Senior Staff, Go-To-Market (GTM) USA
, you will define and execute the strategic vision for the entire United States market GTM strategy. Your core mission is to connect the dots across brand alignment, product marketing and positioning, acquisition, and informing product needs to ensure a cohesive and high-impact GTM strategy that drives significant revenue growth.

Reporting to the Global VP of Demand Generation, you will act as a foundational builder, establishing structure and processes for the US market from an ambiguous starting point. You will take direct responsibility for achieving US revenue targets, managing and scaling a substantial paid acquisition budget, and ensuring scalable support for both Product‑Led Growth (PLG) and high-touch sales models.

You combine strategic leadership, deep expertise in paid media, a strong product marketing background, and a hands‑on approach to building a compliant, high‑velocity acquisition engine.

Strategy & Leadership

• Define and Own US GTM Strategy: Act as the central architect for the US market, ensuring tight integration between product marketing, brand messaging, and core acquisition programs.
• Revenue & Budget Ownership: Take direct accountability for US revenue targets and strategically manage/scale paid acquisition budgets
• Build & Structure: Lead the effort to structure US market operations from near-zero, defining processes and establishing high-level cross‑functional collaboration (Sales, Product, Executive Leadership).
• Product Liaison & Roadmap Input: Serve as the primary liaison with the Product team, synthesizing US market needs, competitive intelligence, and customer feedback to guide and influence the product roadmap for the US region.
• Champion market needs, ensuring all GTM activities align with PLG principles and high-touch sales requirements.

Acquisition & Growth Execution

• Paid Acquisition Expertise: Design and optimize high-performing paid media campaigns across all major channels to maximize ROI and efficient customer acquisition.
• Lifecycle Campaign Strategy: Guide the strategic direction and prioritization of acquisition and nurturing campaigns that support both no‑touch (PLG) and high‑touch funnels.
• Drive continuous A/B testing and experimentation across channels, segmentation, and messaging to improve funnel performance and LTV.
• Monitor and report on US market channel performance, pipeline health, and revenue attribution.

• Bachelor’s or Master’s degree in a related field.
• 7+ years of experience in B2B growth marketing or acquisition, with a dedicated focus on the US market.
• Proven track record of managing and scaling multi million dollar budgets
• Deep expertise in Paid Acquisition and hands‑on knowledge of Product‑Led Growth (PLG) strategies.
• Strong product marketing experience including market analysis, competitive positioning, and launch strategy.
• Experience in building a market/function from scratch and structuring ambiguous mandates.
• Proficiency in Paid Acquisition channels (SEM, Paid Social, Programmatic).
• Proficient in CRM (Salesforce) and marketing automation (Pardot/Marketing Cloud) alignment for lead lifecycle management and reporting.
• Strong analytical skills with experience in revenue attribution, LTV analysis, and A/B testing methodologies.
• Exceptional organizational skills and comfort collaborating across senior‑level stakeholders (Product, Sales, Finance).
• Proactive self‑starter with a structured and analytical mindset.
• Comfortable…