Strategy& Fit AI Strategy Senior Associate

Specialty/

Competency:

Corporate and Business Strategy

Industry/Sector: TMT X-Sector

Time Type: Full time

Travel Requirements: Up to 60%

At PwC, our people in strategy consulting focus on providing strategic guidance and insights to organisations. They analyse market trends, assess business performance, and develop recommendations to help clients achieve their goals. These individuals work closely with clients to identify opportunities for growth, optimise operations, and enhance overall business performance. As a corporate and business strategy consultant at PwC, you will analyse client needs, provide consulting services across different strategic areas, and offer guidance and support to help clients develop and implement effective strategies that align with their business objectives and drive growth.

Focused on relationships, you build meaningful client connections and learn how to manage and inspire others. You navigate increasingly complex situations, grow your personal brand, deepen technical expertise and awareness of your strengths, anticipate the needs of your teams and clients, and deliver quality. You embrace increased ambiguity, stay comfortable when the path forward isn’t clear, ask questions, and use these moments as opportunities to grow.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

• Respond effectively to the diverse perspectives, needs, and feelings of others.
• Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
• Use critical thinking to break down complex concepts.
• Understand the broader objectives of your project or role and how your work fits into the overall strategy.
• Develop a deeper understanding of the business context and how it is changing.
• Use reflection to develop self‑awareness, enhance strengths and address development areas.
• Interpret data to inform insights and recommendations.
• Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

As part of the Strategy Consulting team, the Fit for Growth AI Strategy Senior Associate will analyze complex problems and develop strategic solutions to drive agentic AI transformation for our clients. You will be at the forefront of designing, prototyping, and deploying AI agents that streamline enterprise processes, reduce cycle times, and deliver measurable business value. This is a hands‑on role for Strategy Consulting professionals who are creative problem solvers, thrive in fast‑paced environments, and want to shape the future of AI‑led business solutions.

• Utilize critical thinking to interpret complex data and provide insights.
• Anticipate client needs and proactively address them.
• Identify requirements for AI agents to optimise enterprise processes and deliver tangible value.
• Build and test agent prototypes, including tool‑use logic, planning loops, and multi‑agent configurations.
• Conduct experiments to evaluate model performance, grounding accuracy, and reliability using synthetic and real data.
• Oversee data integration, pipeline design, and synthetic data generation for training and testing.
• Work with data engineering teams to source and prepare datasets.
• Translate business use cases into functional prototypes and value hypotheses.
• Support demos, proof‑of‑concepts (POCs), and stakeholder working sessions.

• Bachelor’s Degree.
• At least 3 years of experience.

• Master's Degree or MBA in Accounting & Finance, Business Administration/Management, Business Analytics, Computer Science, Economics & Finance & Technology, or related fields.
• Knowledge of corporate strategy.
• Demonstrating strategic and creative thinking abilities.
• Building productive and collaborative team relationships.
• Managing global enterprise‑wide strategy issues.
• Demonstrating experience in agent training, prompt engineering, and creative deployment of bespoke agents.
• Proven ability to rapidly prototype, test, and iterate in dynamic environments.
• Demonstrating experience in product…