Associate, Strategy & Analytics

Company description

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and You Tube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more.

Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas.

We are looking for an Associate, Strategy & Analytics to join our Strategy & Analytics team s is an ideal role for a curious, detail-oriented self-starter who’s excited to break into the world of influencer marketing and develop a strong foundation in strategy, audience insights, and performance analysis.

You’ll work closely with cross-functional partners to support the development and execution of influencer campaigns - from surfacing cultural trends to helping connect the dots between audiences, platforms, and performance. The right candidate is motivated, collaborative, and eager to learn in a fast‑paced environment where curiosity and initiative are valued.

• Support the development of campaign strategies grounded in insights and aligned with client goals
• Surface trends and opportunities using tools like social listening, platform analytics, and audience segmentation
• Help ensure creator strategies reflect cultural trends, audience behaviors, and platform dynamics
• Collaborate with Creative and Creator teams to develop content ideas and storytelling frameworks

• Assist in executing strategic plans across influencer campaigns
• Help interpret campaign performance and contribute to reporting and optimization
• Support the post‑campaign recap process, helping translate results into clear, actionable insights

• Learn and apply tools such as GWI, Netbase, and audience survey platforms to support strategy development
• Work cross‑functionally to support strategic planning, creative brief development, and insights storytelling
• Stay plugged into emerging platform features, influencer trends, and digital behaviors that impact our work

• Bachelor’s degree or equivalent experience
• 1+ years experience in an agency, consulting, or marketing environment preferred
• Enthusiastic about social media, digital culture, and influencer marketing
• Organized, detail-oriented, and comfortable managing multiple tasks at once
• Self‑motivated, proactive, and eager to learn from others
• Strong communication skills – able to contribute ideas clearly and professionally
• Familiar with Microsoft Excel, Google Suite, and interested in learning research and analytics tools like GWI, Netbase, or survey platforms

Influencer marketing is where culture meets performance - and behind every great campaign is a thoughtful strategy. As an Associate, Strategy & Analytics, you’ll help connect consumer insights with creative execution, laying the groundwork for smarter campaigns and more impactful storytelling.

Our Publicis Groupe motto “Viva LaDifférence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition…