Digital Strategy Analyst, Financial Services

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Digital Strategy Group (DSG) works with C-level and senior leadership at Adobe's Enterprise customers to craft strategies for customer‑experience transformation and digital innovation. In this role, you will have the opportunity to work with senior leaders at leading retail banks, regional banks, credit unions, card networks, and wealth & asset management firms to advise on digital strategy, customer‑experience transformation, and data‑driven growth.

Our engagements employ Adobe's digital benchmarking capabilities, industry trends, customer‑journey mapping, organizational assessments, business cases, high‑level architecture assessments and other techniques to deliver high‑impact recommendations. We also bring a deep industry perspective to the organization, delivering vision, published thought leadership, and aligning the ecosystem on an overall industry go‑to‑market strategy.

As a Digital Strategy Analyst, you will partner with executives from Adobe's largest and most strategic financial services customers and Adobe sales leadership to drive alignment around a vision for how Adobe's technology can modernize customer acquisition, onboarding, servicing, and cross‑sell journeys while improving operational efficiency and compliance. You will play a key role in leading cross‑functional work streams in support of strategic Adobe sales pursuits across Tier-1 and leading regional financial institutions.

In close collaboration with a cross‑functional team of experts from consulting, financial services, and technology backgrounds, the role contributes to rigorous analyses, insight development, and delivery of executive‑level recommendations. You will support customers in identifying and prioritizing GenAI and agentic use cases—such as personalized content generation, intelligent next‑best‑action orchestration, AI‑assisted service workflows, and automated, compliance‑ready content operations—and contribute to business cases and value models that quantify the impact of AI‑driven productivity, faster time‑to‑market, improved conversion, and reduced operational cost.

The role also supports development of executive narratives and roadmaps that integrate data platforms, content supply chains, and AI orchestration into a cohesive, scalable operating model.

• Bachelor's degree in Business, Marketing, Economics, Engineering or equivalent field
• 2-3 years of management/technology consulting or digital agency experience, preferably in digital strategy
• Interest in business strategy, technology, analytics or experience design through coursework, extracurricular activities or work/internship experience
• Foundational understanding of Generative AI concepts, including large language models, AI‑assisted content generation, and intelligent automation, and how these capabilities apply to marketing, servicing, and operations in regulated industries
• Ability to translate emerging AI capabilities into business use cases, experience improvements, and operational efficiencies rather than purely technical features
• Interest in how agent‑based workflows can coordinate tasks across marketing, service, compliance, and content teams to accelerate execution and reduce manual effort
• Exceptional analytical and quantitative problem‑solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Strong interpersonal skills with ability to work optimally with people at all…