Personalization Marketing Technologist

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.

What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

We are seeking a Personalization Marketing Technologist who helps marketing teams deliver more relevant, consistent, and effective omnichannel customer experiences across channels.

This role focuses on how personalization supports marketing and business goals such as acquisition, engagement, and growth by defining shared frameworks for decisioning, testing, and signal usage. The role does not build or execute campaigns or experiences, but instead enables marketing teams by providing clarity, guardrails, and reusable approaches for personalization at scale.

The Person alization Marketing Technologist operates at the intersection of marketing strategy, customer understanding, and enabling technology, ensuring personalization efforts are purposeful, measurable, and aligned with customer expectations.

Enable Personalization Strategy

Partner with teams to shape how personalization is used to achieve marketing objectives

Define common personalization use cases across lifecycle stages such as onboarding, nurture, expansion, and renewal

Help teams decide when personalization adds value and when simpler approaches are more effective

Define Decisioning and Testing Frameworks

Establish shared guidelines for how customers or accounts are prioritized, how messages, offers, or experiences are selected, and how conflicts between messages are resolved across channels

Define practical approaches to testing and learning that allow teams to improve performance over time

Ensure personalization approaches are measurable and aligned to agreed business outcomes

Guide the Use of Customer Signals

Help marketing teams understand which customer signals such as behavioral, contextual, intent, and lifecycle are appropriate for different personalization use cases

Partner with data and operations teams to ensure key signals are available, understood, and used consistently

Surface gaps or limitations in data that block effective personalization and help prioritize improvements

Set Guardrails and Best Practices

Define guardrails that balance relevance and customer value, brand consistency, and privacy and trust

Promote reuse of proven personalization patterns rather than one off tactics

Help reduce over messaging and conflicting experiences across channels

Seven or more years of experience in marketing, digital, lifecycle, personalization, or customer experience roles

Strong understanding of campaign strategy, segmentation, messaging, and customer journeys

Experience working with personalization or audience platforms such as Adobe Target, Adobe Audience Manager, Adobe Experience Platform based personalization, or similar platforms

Ability to connect customer and business needs to data and decisioning requirements

Experience defining standards, frameworks, or best practices used by multiple marketing teams

Strong communication and stakeholder influence skills

Join the Marketing Automation and Platform (MAP) team, which unifies audience activation, marketing automation, and channel technologies to accelerate cross-channel activation, scale automation, and drive continuous innovation. All in pursuit of delivering true omnichannel personalization at scale.

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with…