Manager, Platforms & Services, Paris

Manager, Platforms & Services, L'Oréal Paris

Location: 10 Hudson Yards

Reports To: AVP, Platform & Services, L'Oréal Paris

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

This role is crucial for implementing and optimizing the digital content strategy for L'Oréal Paris, with a specific focus on site content optimization/creation, SEO, You Tube organic content creation and optimization, and the emerging field of GEO (AI search). The Manager, SEO & Content will work closely with their manager, marketing stakeholders, global partners and agency partners to execute content initiatives, monitor performance, and contribute to improving site KPIs, including visibility in AI-driven search environments and organic video engagement.

This position requires strong creative skills, an understanding of the beauty category, cross-group collaboration, excellent communication skills, digital project management acumen, and a process-oriented approach to handling multiple tasks and deliverables. The successful candidate must be adaptable to a fast-paced environment and comfortable working with internal and external partners, and a global team.

• Assist in the day-to-day management of editorial agencies and support the overall content strategy for the brand blog.
• Support the strategy, creation, and optimization of organic You Tube video content, ensuring alignment with brand messaging and SEO best practices for video.
• Support the definition and execution of SEO strategy and roadmap, staying informed about industry trends, including developments in GEO and AI search algorithms.
• Implement ongoing updates and maintenance of SEO and site articles to improve organic traffic levels and visibility in AI search results.
• Manage optimization tasks (A/B Testing) for  content, including PDPs, CLPs, Homepage, and custom landing pages, ensuring content is discoverable by traditional and AI-powered search engines.
• Prepare and analyze digital KPIs, providing initial insights and data to support next steps and informing strategy for AI search optimization and You Tube organic growth.
• Collaborate with global/agency counterparts to implement best practices for digital content, SEO, You Tube content, and AI search engine guidelines.
• Monitor and report on the performance of content in GEO and AI search results, and You Tube organic performance, identifying areas for improvement.

• Candidate must have experience in digital project management (including small to medium‑scale projects).
• Must have hands‑on SEO experience (SEMRush preferred). A strong understanding of SEO, keyword research, and SEO tools and platforms (i.e., Brightedge), with an eagerness to learn about GEO and AI search optimization.
• Familiarity with You Tube's platform, content best practices, and video SEO.
• Experience in creative or content development, working with either agency or designer and copywriter to produce content, including video content for platforms like You Tube.
• Good presentation skills and an aptitude for synthesizing complex material into clear, meaningful, and actionable insights for stakeholders.
• Strong teamwork skills.
• A collaborative individual, able to work effectively in a fast‑paced, demanding environment.
• Analytical skills are important (Google Analytics, Google Optimize, You Tube Analytics).
• Ability to work closely with a diverse group of individuals of various functional disciplines.
• Experience in a dynamic, high‑growth environment.
• Possess excellent creative, organizational, verbal, and written communication skills.