MS Analytics Manager

Job Description

Versant is seeking a product & marketing-focused Manager of Analytics to enable MS NOW (formerly MSNBC) direct-to-consumer, product and marketing teams with actionable insights. This role will focus on analyzing engagement, acquisition and retention of direct-to-consumer digital products; delivering reports, analyses and experiments to inform initiatives that advance our digital business.

• Develop frameworks and capabilities for measuring audience engagement, subscriber acquisition and retention across platforms.
• Collaborate with partners in product, marketing and business stakeholders to identify requirements and ensure consistent and accurate measurement of our digital products.
• Perform ad hoc analysis using SQL, build and maintain dashboards and reports, and communicate analytical findings to all kinds of stakeholders, including senior leadership.
• Ensure the quality and reliability of these reports, enable experimentation with data-driven hypotheses, measurement plans and statistical analysis.
• Partner with product/business teams to design and deploy experiments; identify trends and insights across our direct-to-consumer business, including pricing strategies, paywall performance, marketing channel/campaign performance and product feature engagement.
• Mentor new team members and contribute to collaborative forums across the data organization, developing best practices and team culture.

• 5 years of experience in digital media analytics or digital subscription analytics, with a focus on product, marketing and subscription insights.
• Expertise in languages such as SQL, Python/R and experience with tools such as Databricks/Snowflake, Adobe/Google Analytics, Tableau/Looker/Domo, and experimentation platforms.
• Expertise in building out acquisition and retention reporting for a digital subscription business, including acquisition campaign performance, subscriber retention and LTV modeling.
• Strong communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives.

Hybrid:
The position requires working from the office a minimum of three days per week, subject to change based on managerial discussion or business need. Eligible for company-sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement and other perks.

VERSANT is committed to equal employment opportunities and does not discriminate on the basis of race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, uniformed services membership, genetic information or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process, you have the right to request a reasonable accommodation. You can submit your request to candida tea

VERSANT is committed to fair and equitable compensation practices and includes a good faith pay range for each position to comply with applicable state and local pay transparency laws.

$100,000 – $155,000 per year (bonus eligible)