Head of Performance Marketing

About Roam

Roam is on a mission to unlock a better way to buy a home. We help everyday buyers access assumable mortgages—ultra-low-rate home loans that can be transferred from one owner to the next. Founded in 2023 and backed by top-tier investors, Roam is transforming how real estate transacts by pairing smart financing with intelligent search. We’re building a world where home ownership is more affordable, accessible, and flexible for millions of Americans.

You will own Roam’s direct-to-consumer performance marketing engine end-to-end: strategy, execution, experimentation, and optimization. This is a hands‑on role with real budget ownership, tight feedback loops, and direct influence on company growth.

You’ll work closely with product, engineering, data, and leadership to turn insight into action—and spend into sustainable revenue.

• Own direct-to-consumer SEM across Google
• Own direct-to-consumer Paid Social across Meta and other relevant platforms
• Manage and optimize budgets with clear CAC, LTV, and payback targets
• Design and run structured experimentation (creative, bidding, targeting, landing pages)
• Aggressively scale what works; decisively kill what doesn’t
• Build and refine attribution models in partnership with data and product
• Collaborate with creative to translate insights into high-performing ads
• Develop forecasting models and performance reporting for leadership
• Stay ahead of platform changes, algorithm shifts, and new acquisition opportunities

• 5–8+ years of experience in direct-to-consumer performance marketing, growth, or paid acquisition
• Deep, hands‑on expertise in Google Ads and Meta Ads (non‑negotiable)
• Proven track record scaling spend while maintaining or improving efficiency
• Strong analytical mindset; fluent in metrics, funnels, and experimentation design
• Comfortable operating in ambiguity and early‑stage environments
• High ownership, high judgment, low ego
• Bonus: experience in real estate

• SEM and Paid Social are predictable, scalable, and insight-generating
• CAC is understood, controlled, and improving over time
• Creative testing is systematic, fast, and data-backed
• Leadership trusts your numbers—and your instincts

• Real ownership over growth and budget
• Direct access to founders and leadership
• Ability to build the performance engine from the ground up
• Competitive compensation, equity, and benefits
• Opportunity to help millions of current and aspiring homeowners