Manager, Marketing Analytics

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee
, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$ - $

We are looking for a Marketing Analytics manager to lead a team of data scientists that support our Brand Marketing Organization. The team will employ sophisticated analysis and industry-leading measurement techniques - such as the measurement trifecta of experimentation, MTA and MMM- to drive the strategy and operational processes of these groups.

Requires working with rigorous statistical methods to solve the "untrackable" problems inherent in Brand Media. If you enjoy leading analytics teams, raising the technical bars, and applying advanced causal inference to real-world marketing data.
This is a full-time position reporting to the Director, Marketing Analytics. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

Our team partners with peers in marketing, product, engineering, and finance through all stages of development: identifying initial opportunities, refining the user experience, analyzing our efforts, and highlighting improvement areas. We support our Brand Media teams, which drives new customer acquisition and brand consideration.

Our mission is to demystify marketing with insights grounded in data, telling the story of how we attract and retain our users to teams, to senior management, and to the community. Ultimately, the team's work strengthens Etsy and helps continuously improve the Etsy experience.

• Manage a team of data scientists, providing deep technical mentorship. Code reviews, guiding statistical methodology, and ensuring best practices in our analytics workflow.

• Collaborate closely with Brand Media Marketing (Above the Line, Creator & Influencer, Affiliate, Paid Social) and Marketing Tech team management to develop strategies to sustain and grow our buyer base. Influence how budgets are allocated across Brand Media channels to maximize incremental growth.

• Architect and refine our measurement methodology for upper-funnel channels. Lead the develop of incrementally tests to validate the impact of brand media where click-based tracking falls short.

• Work with the technical teams to integrate Brand Media inputs into our Media Mix Models (MMM) and attribution logic, ensuring our models accurately reflect the nuances of the ATL, Creator and Affiliate ecosystems.

• Synthesize complex analytical findings into concise, actionable recommendations for senior executives. Translate statistical significance into business confidence.

• Elevate the level of your team by bringing in external examples and advanced coding/modeling perspectives, ensuring we are continually refining our analytical toolkit.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

• You have 6+ years experience as a data scientist/analyst or in a quantitative role in which you have direct experience developing and testing Marketing Mix Models.

• You have lead Analytics or Data Science teams, and provided useful and actionable feedback.

• A Mastery of SQL (experience…