Vice President, Media Data Transformation & Data Governance

Company description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

The Vice President, Media Data Transformation & Data Governance is responsible for modernizing, streamlining and automating the data architecture that enables holistic media reporting, performance optimization, and insights generation to inform future investments. The role requires the candidate to drive process improvement, variance root cause analysis, and oversee deployment of data sourcing, processing, staging and visualization enhancements. The role requires collaboration with Analytics and Data Governance counterparts, as well as with Media Planning Leads, Investments teams, and system development teams.

The role is part of Spark’s DTAI discipline (Analytics, Insights, Data, Technology and Innovation). DTAI subject matter experts are a vital part of the account team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights.

• The successful candidate will have experience and expertise in how to intersect consulting skills, process improvement, system architecture, data, advanced media analytics to drive and improve clients’ business results
• Deliver best-in-class data system architecture and implementation plans
• Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business, and garnering stakeholder alignment
• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

• 10+ years’ experience in media analytics and system design, at an agency, on client side, or some combination of the two
• Expertise and proven track record of process improvement, six sigma certified or equivalent preferred
• Extensive experience implementing and maintaining complex media taxonomy schema across multi-channel and multi-market campaigns
• Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution
• Strong client management/consultative experience both presenting and resolving issues
• Extensive experience leading and managing marketing technology projects from ideation through installation
• Stron…