Vice President, Audience Strategy

Company description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique‑caliber insights and service with the buying clout and first‑look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom‑up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole‑person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Media always starts with an audience. Audience Design is the intersection of Strategy, Data & Tech applied to drive growth on behalf of our clients and their brands. With the power of Epsilon Identity at the center, we can unleash these capabilities at massive scale at Publicis Groupe. Our team is a mix of researchers, strategists, and technology experts and consultants.

The Vice President, Audience Strategy will support internal agencies and clients by using data and analytics to drive audience strategy, deliver actionable insights, and enhance targeting efforts. This role will require strong analytical skills, data fluency, and collaboration with cross‑functional teams. The ideal candidate will have experience in media, creative, content, and/or analytics disciplines. Knowledge of research techniques and segmentation techniques are critical.

Candidates should also have applied knowledge of commonly used advertising technologyPag

• Work directly with clients and internal teams to establish a clear vision, core behaviors & ways of working for an audience‑first approach to business/brand strategy
• Thoroughly understand the capabilities / use cases for audience tools & when to recommend which based on needs
• Define and guide new ways of working that enable an audience strategy to inform creative, content, media, and analytics workflows through the lens of audience science, using Epsilon, proprietary data products, and third‑party audience platforms
• Apply proprietary audience intelligence capabilities to help answer clients’ biggest business challenges and uncover new, undetected revenue and growth opportunities
• Continuously survey pulse of client and client‑industry needs to prompt and feed innovative ideas/solutions to internal teams
• Build and hone deep and trusting relationships with decision‑makers/influencers at assigned clients to foster new business opportunities
• Proactively ideate with team and colleagues to produce novel (award‑worthy) solutions for clients
• Participate in new business pitches as required
• Drive continual evolution of high‑performance culture through active networking with prospective candidates, performance management, and employee engagement
• Seek opportunities to stay up‑to‑date on technology, tools, techniques, communication software, social media and self‑awareness

• Must have expertise in both online and offline media experience, including TV, display, search, social, and mobile
• Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence…