Director of E-Commerce

NAGHEDI is an accessories brand known for our signature handwoven neoprene bags and shoes. With a loyal community and growing global presence, we’re expanding into new categories and markets. As we scale, we’re seeking a strategic, experienced, hands‑on Director of E-Commerce to lead our DTC business and strategy.

The Director of E విశ-Commerce will own NAGHEDI’s DTC site performance and customer journey—leading everything from day‑to‑day operations to long‑term digital growth. This role is ideal for a data‑driven, fashion‑savvy marketer who can balance brand building with performance. Reporting to the CMO, you’ll oversee e‑commerce, acquisition, retention, and digital marketing to deliver a cohesive, high‑converting experience across all touchpoints in a fast‑paced, entrepreneurial environment.

• Lead and optimize all aspects of the e‑commerce site (Shopify Plus), including UX, merchandising, content, and seasonal/product launches
• Own the e‑commerce P&L and drive revenue through a customer‑first, data‑led approach
• Manage and execute the e‑commerce calendar: homepage refreshes, product drops, email/SMS timing, and promotional planning
• Monitor key site metrics (traffic, AOV, conversion, ROAS, LTV, bounce) and develop clear, actionable insights
• Manage yanı relationships with developers and third‑party partners to deliver-njy new features and resolve issues
• Lead roadmap for website enhancements, tools, and integrations (e.g., reviews, loyalty, personalization, search)
• Build and execute a roadmap for website enhancements and tools (e.g., reviews, loyalty, personalization, search)
• Drive a test‑and‑learn culture: lead A/B testing and CRO efforts to continuously improve performance
• Develop and execute integrated digital marketing strategies across paid social, search, email/SMS, influencer, and affiliate marketing

• Own acquisition KPIs (CAC, ROAS, MER) and retention KPIs (LTV, repeat rate, churn)
• Own the customer lifecycle strategy, from welcome flows to winbacks, via Klaviyo
• Build segmentation strategies for personalized communication based on behavior, value, and purchase history
• Partner with creative to develop email and SMS campaigns aligned with brand andASSERT commercial goals

• 5–7+ years ofל e‑commerce and digital marketing experience, with at least 3 years in a leadership role
• Background/experience in fashion, accessories or lifestyle brand is a strong plus Proven success scaling a DTC fashion, accessories, or lifestyle brand
• Strong understanding of fashion consumers and the balance of brand vs. performance marketing
• Fluentයක in Shopify Plus, GA4, Klaviyo, Gorgias, and Net Suite; bonus:
  Meta Ads, Google Ads
• Analytical and creative thinker with a strong grasp of UX and conversion
• Highly organized, proactive, collaborative, and comfortable in a fast‑paced, hands‑on environment

Location:

New York, NY

Salary Range: $165,000 – $213,000