Personalization & CRM Analytics Manager

Company Overview

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.

The Manager of Personalization & CRM Analytics is responsible for advancing Sephora's client-centric strategies. You'll be part of the Personalization Data Science and Analytics team and as thought leader to answer complex business questions by analyzing customer and digital data, leading scenario forecasting, and planning tests. As a central player in an agile team, this role manages the end-to-end A/B testing process across email, mobile, site, and digital media to optimize personalization and CRM.

This requires strong cross-functional leadership and partnership to engage clients and drive high‑value behaviors.

Proactively strategize and plan roadmap of new and exciting areas of analytical discovery which will inform strategic plans and vision for CRM Programs & Personalization testing. Work closely with channel leads & our strategy team to identify areas of focus for the year and strategize how to best deep dive into our data to both help prove out their ideas, and identify additional opportunity areas.

Manage measurement results of Personalization/CRM A/B tests within SCRUM. Own regular reporting and testing of our CRM Programs & related campaigns and present all results to relevant stakeholders with clear & concise communication while also providing own lens of what is working/ what is not and next steps.

Ensure test designs of all pilots align with stakeholders’ goals and ensure significant reads when results are measured. Work with channel leads & marketing orchestration team to ensure tests & campaigns are setup, built and executed accurately. Lead QA on data issues when they arise to find effective and timely fixes to avoid extended periods of campaign errors.

Minimum of 4-6+ Years of experience in B2C marketing and/or client analytics

4+ Years experience with A/B testing setup, execution and measurement

Bachelor's degree in business, analytics or other related field preferred

Ability to review large amounts of data and provide strategic and actionable inferences and recommendations based on patterns and trends

Fluency in core analytics toolkit:

Advanced SQL(Databricks)

Knowledge of Statistical methodologies relating to A/B and multi‑variate Testing

Data visualization in Tableau

Advanced Excel and Powerpoint skills

Experience with managing direct reports is preferred

Ability to balance deep analytical rigor with business reality, marketing activation capabilities and timelines to build solutions that are both practical and reliable

Ability to hear stakeholders' needs and business trends and deep dive into newly explored areas of analytics to eventually inform strategic decisioning

Understanding of statistical modeling and quantitative analysis techniques

Experience with A/B testing and BI tools (e.g. APT Test & Learn, Adobe Target, Tableau)

Excellent attention to detail, written and oral communication skills

Outstanding interpersonal skills; ability to develop and maintain relationships with business partners at all levels

Flexible and adaptive, enjoys an ever‑changing, dynamic work environment

Comfortable with ambiguity

Ability to work with tight deadlines and handle multiple projects

Intellectual curiosity and willingness to accept feedback

Not afraid to fail, gain insights and apply to future #LI‑AZ1

The annual base salary range for this position is $- $ The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate,…