Senior Manager, Lifecycle Marketing

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Join to apply for the Senior Manager, Lifecycle Marketing role at SoGal Ventures

Location:

Ideal candidate is located in the NYC area with ability to work in office 1-2 days a week.

Who Is Parsley Health?

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest healthcare company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

Parsley Health is looking for a Senior Lifecycle Marketing Manager to own the full lifecycle experience across email and SMS, from first touch through long-term retention and advocacy.

This is a senior, highly technical, hands‑on role for a lifecycle marketer who is deeply experienced in Customer.io and comfortable owning every aspect of lifecycle execution. You will design, build, test, deploy, and optimize complex, event‑driven journeys across all of our products.

You’ll own both pre‑sale and post‑sale lifecycle strategy, with clear accountability for engagement, conversion, retention, and referral performance.

• Pre‑Sale Lifecycle Ownership
  • Own all pre‑sale lifecycle marketing strategy across email and SMS, built and executed in Customer.io
  • Design and build event‑driven journeys for: newsletters and lead magnet programs, promotional and seasonal campaigns, appointment confirmation and reminders ծանր, nurture, abandoned cart, and conversion flows across all products
  • Optimize journeys to increase engagement, appointment bookings, and purchases
• Post‑Sale Lifecycle Ownership
  • Own all post‑sale lifecycle marketing strategy across email and SMS in Customer.io, including: member onboarding and activation flows, engagement and retention programs, NPS, referral, and ambassador journeys
  • Incorporate feedback from the Member Experience (MX) and sales team into lifecycle logic, segmentation, and messaging
• Technical Execution & Experimentation
  • Personally build, QA, and deploy lifecycle journeys
  • Work comfortably with events, attributes, triggers, and conditional logic
  • Own lifecycle experimentation strategy: A/B testing subject lines, content, timing, Temporal logic, and offers
  • Iterate based on performance and behavioral signals
• Reporting & Optimization
  • Own lifecycle reporting and insights across all campaigns
  • Monitor engagement, conversion, and retention metrics
  • Identify drop-offs and data issues within journeys and resolve them
  • Translate insights into concrete optimizations and roadmap improvements

• You have 5–10 years of lifecycle marketing experience and are deeply hands‑on
• You have significant experience building in Customer.io (not just managing it)
• You’re comfortable working with event‑based data models and debugging lifecycle flows
• You’ve personally owned lifecycle campaigns end‑to‑end: design –> build –> test –> deploy –> optimize
• You have strong copy instincts and can write effective, member‑centric lifecycle messaging
• You’re analytical, detail‑oriented, and obsessive about journey quality
• You enjoy working cross‑functionally with Product, Engineering, and Member Experience teams
• You’re excited by healthcare, behavior change, and improving long‑term member outcomes
• Deeply passionate about root‑cause healthcare and empowering people to stay well
• Familiarity using a Mac Book, Google suite, Slack and Zoom

• Equity Stake
• 401(k) + Employer_天天啪் Matching program我要
• Remote‑first with the option to work from one of our centers in NYC or LA uitvoärke
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend
• Annual wellness stipend

Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees. The starting salary for this role is between $120,000 / $150,000
, depending on skills…