Senior Marketing Analyst ME&I

Overview

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who We Are Looking For: We are seeking a highly analytical and detail-oriented Senior Marketing Analyst to drive data-driven decision-making for our consumer and household products portfolio. This role will translate complex marketing and sales data into actionable insights, directly supporting strategy and optimizing performance across various channels. You will contribute to marketing analytics initiatives, leveraging advanced tools and methodologies to uncover opportunities for growth and efficiency.

This role requires a blend of technical prowess, strong analytical skills, and effective communication to collaborate with marketing, sales, product, and IT teams.

• Insight Generation: Analyze comprehensive marketing and sales data to identify key trends, opportunities, and challenges specific to consumer and household products. Provide actionable insights and recommendations that support marketing spend optimization, product positioning, and campaign effectiveness.
• Performance Measurement & Optimization: Support the development, implementation, and maintenance of robust measurement frameworks for digital and traditional marketing campaigns, ensuring alignment with business objectives. Conduct in-depth performance analysis, including ROI and sales attribution modeling, for media, shopper, and e-commerce initiatives.
• Data Integration & Management: Synthesize large datasets from various sources, including web analytics platforms, CRM, media platforms, sales data (e.g., IRI/Nielsen/Retail Link), and shopper panel data (e.g., Numerator). Contribute to ensuring data quality, consistency, and accessibility for analysis.
• Analytics & Modeling: Apply statistical techniques, including linear and logarithmic regression models, multivariate analysis, and predictive modeling, to understand consumer behavior, forecast sales, and support marketing mix optimization.
• Reporting & Visualization: Design, develop, and automate compelling dashboards and reports using tools like Tableau, Power BI, or similar platforms. Present complex analytical findings clearly and concisely to diverse audiences through engaging visualizations and narratives.
• Experimentation & Testing: Support the design and execution of A/B and multivariate tests for marketing campaigns and website experiences. Analyze results to derive actionable insights and inform continuous optimization strategies.
• Cross-functional Collaboration: Collaborate closely with Marketing, Brand, Sales, Product Development, and IT teams to understand business needs, define analytical requirements, and integrate insights into strategic planning and execution.
• Ad-hoc Analysis: Conduct deep-dive ad-hoc analyses on specific business questions, competitive landscapes, keyword performance, and social listening to provide timely and relevant insights.

• Analytical Problem Solver: Naturally curious with a passion for data, capable of identifying complex problems, applying analytical solutions, and delivering clear, actionable recommendations.
• Effective Communicator: Able to articulate complex technical concepts and analytical insights to both technical and non-technical stakeholders, fostering understanding.
• Collaborative Team Player: A proactive team member who thrives in a cross-functional environment, contributing to a data-driven culture.
• Detail-Oriented & Quality-Driven: Committed to accuracy and precision in all analytical outputs, with a high bar for quality and data integrity.

• Minimum of 3+ years of progressive experience in marketing analytics, with a focus on the consumer and household products (CPG) sector.
• Proven experience analyzing and reporting on digital marketing efforts, including website performance, media campaigns, and e-commerce sales.
• Exposure to at least one major web analytics platform (e.g., Google Analytics 4, Adobe Analytics), including raw data extraction and validation.
• Strong experience with data visualization tools (e.g., Tableau, Power BI) for dashboard creation and reporting.
• Proficiency in SQL for data extraction and manipulation from various databases.
• Demonstrated experience with statistical programming languages (e.g., Python, R) for…