Go To Market Lead Office: London

Auquan develops autonomous AI agents that eliminate the repetitive, manual work slowing down financial institutions. Our technology supports credit, investment, ESG, and compliance workflows for leading firms including Goldman Sachs, UBS, CVC, and Met Life. Today, 40% of the world’s top 50 financial institutions use Auquan to remove manual processes, speed up decision‑making, and achieve greater strategic impact.

With teams growing across the US, UK, and India, we’re building an elite force of innovators ready to redefine what’s possible with AI and machine learning.

We are hiring a GTM Lead to turn Auquan’s product and proof into pipeline. You will own the full marketing engine, from how we tell our story to how we attract qualified leads to how we convert demos into revenue.

We’ve proven product‑market fit with top‑tier financial customers. The next 12 months are about turning that traction into scale and this role is the key to making that happen. It is a growth and storytelling role, a mix of strategist, operator, and builder. You will partner directly with the CEO and Sales team to create a marketing system that consistently delivers high‑quality inbound demos and improves demo‑to‑deal conversion.

You are not marketing into a category. You are helping invent one, to show the market that what GS, UBS, and CVC are already using is the future of how finance works. This means blending technical credibility with imagination.

If you are obsessed with showing the world what AI can actually do, not just what it promises, you will love this job.

Demand Generation (Lead Engine)

• Build and scale the demand generation engine around two KPIs: number of qualified inbound leads and demo‑to‑deal conversion rate.
• Deeply understand Credit, ESG, and Investment workflows, what slows them down today, and what makes them act now.
• Design and execute targeted campaigns across Linked In, ABM, and events to reach Credit, Sustainability, and Investment personas.
• Partner with Sales to align messaging, ICP targeting, and lead qualification.
• Set up CRM workflows (Hub Spot), attribution models, and dashboards to track performance in real time.
• Every piece of content, campaign, or case study must be designed with intent: either to drive immediate demos or to build the long‑term awareness and credibility that makes us the obvious choice when buyers are ready to buy. Finding the right balance is essential.

Sales Enablement and Conversion Optimization (Demo → Deal)

• Turn every customer deployment into a repeatable marketing proof engine: every 2–3 weeks, a new customer story, demo clip, case study, ROI metric or visual post should go live that turns real usage into credibility.
• Own creative direction for campaigns and collateral, partnering with design resources to ensure every touchpoint looks visually world‑class.
• You deeply care about craft, from the precision of the headline to the polish of the slide, because our customers notice.
• Run lightweight experiments to test new narratives, audiences, and formats, and double down fast on what drives ROI and pipeline contribution.
• Build the materials that scale sales: demo decks, one‑pagers, competitive intelligence, case studies, and ROI calculators that help Sales close enterprise deals.
• Set and hit aggressive pipeline and revenue targets, with full accountability for marketing‑sourced and marketing‑influenced opportunities.

Product Marketing and Storytelling

• Develop sharp positioning and messaging that turns technical capabilities into business value.
• Shape and own the narrative for this category, how the industry talks about automation in finance across conferences, analyst reports, and social channels.
• Create launch playbooks for new workflows and SKUs: landing pages, use‑case videos, and sales enablement kits.
• Partner with Product to articulate customer pain points and shape roadmap storytelling.

Analytics & Optimization

• Own the marketing funnel metrics including MQLs, SQLs, pipeline velocity, CAC, win rates, and marketing contribution to revenue.
• Build reporting dashboards that provide real‑time visibility into funnel performance, campaign ROI, pipeline…