Website Acquisition Strategy; Public Associate

Become an integral part of the Wealth Management Digital Marketing team, owning the public site acquisition strategy across  and  This role is responsible for developing and executing the roadmap of initiatives to acquire new Wealth Management clients and deepen relationships with existing non-Wealth clients from multiple lines of business. The ideal candidate will possess a robust background in digital marketing, showcasing innovation in crafting new digital marketing strategies and tactics.

As an Associate within Wealth Management, you will collaborate with product, analytics, design, research, and experimentation teams to optimize user journeys, improve site navigability, and enhance the discoverability of products and features. Candidate should also be knowledgeable in SEO best practices to ensure alignment with broader digital strategies.

• Own, develop, and manage data-driven acquisition strategies for  and , including landing pages, navigation, and lead generation.
• Partner with analytics, design, research, and product teams to identify growth opportunities and measure the impact of acquisition initiatives.
• Collaborate on cross line of business (XLOB) digital strategies to deepen engagement and acquisition across business banking, consumer banking, and other areas.
• Support campaign acquisition efforts by partnering with marketing and product teams to improve ongoing campaigns.
• Align overarching strategy with go-to-market plans for new and innovative business initiatives.
• Analyze and map user journeys to identify friction points and opportunities for improvement, leveraging on- and off-platform research and testing.
• Enhance site navigability and the discoverability of products and features to drive acquisition and engagement.
• Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving acquisition and user experience.
• Stay informed on digital marketing trends, user experience best practices, and SEO fundamentals to ensure strategies remain current and effective.
• Work closely with marketing, product, analytics, and design teams to align on goals and deliver seamless digital experiences.
• Communicate findings, recommendations, and results to stakeholders across the organization, utilizing strong executive communication and presentation skills.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 4+ years of professional marketing experience.
• Experience in managing the creative process from strategy to brief to final assets while maintaining a broad learning agenda.
• Experience in digital marketing, acquisition strategy, or user experience optimization.
• Strong analytical skills and proficiency in data analysis tools (e.g., Adobe Analytics, Google Analytics, Tableau).
• Excellent executive communication, presentation and collaboration skills.
• Ability to manage partners, multiple projects and meet deadlines in a fast-paced environment.

• Demonstrates strong analytical thinking and curiosity, using data to inform decisions and uncover new opportunities.
• Is knowledgeable about design best practices and understands their impact on digital acquisition, even if not directly responsible for design execution.
• Excels in collaboration, working effectively with cross-functional teams.
• Is comfortable with experimentation, learning from results, and iterating quickly.
• Thinks through user journeys and is focused on improving site navigability and product discoverability with the customer at the center of every solution.