NBCUniversal Manager, Primary Research & Ad Experimentation

Why Here?

NBCUniversal is one of the world’s leading media and entertainment companies. It creates world-class content distributed across film, television, streaming, theme parks, and consumer experiences. The Insights & Measurement team executes primary research initiatives to support the Ad Sales organization. These efforts guide strategic decisions across broadcast, digital, and streaming platforms focused on entertainment, news, multicultural audiences, and agency buying communities.

As a Manager, Primary Research & Ad Experimentation at NBCUniversal, you will design and implement quantitative and qualitative research studies for NBCU brands. You will partner with cross-functional teams to identify objectives, craft hypotheses, and select optimal methodologies that drive advertiser demand. Additionally, you will develop research instruments, manage fieldwork and analysis, and synthesize insights from large datasets to inform ad sales strategies.