Sr. Director, Data Product & Strategy

Join to apply for the Sr. Director, Data Product & Strategy role at NBCUniversal

Join to apply for the Sr. Director, Data Product & Strategy role at NBCUniversal

This range is provided by NBCUniversal. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

NBCUniversal is one of the world's leading media and entertainment companies. We create world‑class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad‑supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry‑leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

We are seeking an accomplished and visionary Senior Director, Data Product & Platforms to lead the development and execution of our enterprise‑wide Customer Data and Activation Platform strategy. This executive role owns the holistic lifecycle of first‑party customer data across our data activation ecosystem—from governance and data quality to strategic audience segmentation, monetization, and activation. You will be responsible for defining the long‑term vision for our audience data products and platforms (including CDP, Media, and Measurement systems), managing a portfolio of high‑impact use cases, and leading organizational change to ensure our marketing efforts are truly data‑driven and deliver maximum ROI.

• Develop and Execute Data Strategy – Define a comprehensive data vision for the Customer Data Ecosystem and marketing platforms that aligns with organizational goals and competitive trends. Translate strategic objectives into actionable plans for data activation and marketing technology.
• Governance and Compliance – Own the data governance framework for all first‑party customer data, including defining core data standards and ensuring adherence to privacy regulations (GDPR, CCPA). Implement risk management practices to safeguard data integrity and ethical use.
• Platform Roadmap & Portfolio Management – Oversee the marketing data ecosystem (CDP, Media, Measurement), managing the roadmap for data ingestion, ETL/ELT enhancements, and feature rollouts. Lead cross‑functional prioritization sessions and manage delivery pipelines to ensure timely execution and resource alignment.
• Innovation and Continuous Improvement – Research emerging data technologies and trends to maintain a cutting‑edge marketing data ecosystem. Drive adoption of innovative solutions that improve data quality, integration, and activation capabilities.
• Audience Strategy & Monetization – Define global audience segmentation strategies to optimize marketing performance. Identify and execute opportunities for data monetization, leveraging first‑party data assets to generate revenue and competitive advantage.
• Executive Communication & Influence – Serve as the primary advocate for marketing data initiatives, presenting vision, impact, and progress to executive leadership and key stakeholders. Build consensus and secure buy‑in for strategic priorities across the organization.
• C…