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Demand Generation Manager; Fractional
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-01-13
Listing for:
SalaryGuide
Full Time
position Listed on 2026-01-13
Job specializations:
-
IT/Tech
Digital Marketing
Job Description & How to Apply Below
Location: New York
Responsibilities
- Design and optimize full-funnel programs that generate MQLs, SQLs, opportunities, and measurable pipeline contribution.
- Develop audience segmentation, messaging, and channel mix recommendations based on funnel insights.
- Set performance KPIs, track campaign impact, and continuously improve ROI.
- Plan and manage integrated campaigns across paid media, email, content, landing pages, and partnerships.
- Oversee development of assets required to fuel campaigns (landing pages, nurture flows, ad creative, content briefs, one-pagers).
- Collaborate with internal stakeholders to align campaigns with product positioning and GTM goals.
- Translate strategy into clear, detailed creative briefs for designers, content specialists, media buyers, and external partners.
- Manage the production workflow for campaign assets, including copy, design, and landing page builds.
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