Director, Consumer Strategy

Position: Director, Consumer Strategy & Growth
Location: New York

Director, Consumer Strategy & Growth page is loaded## Director, Consumer Strategy & Growth locations:
Washington DC - The Wharf:
New York - Prince Sttime type:
Full time posted on:
Posted 5 Days Agojob requisition :
R666

The Atlantic is seeking a Director, Consumer Strategy & Growth to deepen the relationship between our readers and our journalism by leading lifecycle marketing across the subscriber  partnership with colleagues across Growth, Product, Data, and Editorial, this role will design and execute data-driven programs that increase trial conversions and reduce subscriber churn. Even fractional improvements across key lifecycle KPIs can meaningfully move our subscription business.

This person will play a central role in helping us capture that value through thoughtful, reader-first lifecycle experiences.

They will manage one team member and serve as a hands-on strategic and executional lead.

The ideal candidate combines analytical rigor, empathy for our readers, and deep respect for The Atlantic’s mission.
** Responsibilities
* * Lifecycle Strategy & Execution Serve as the strategic lead for lifecycle programs from early engagement through renewal, including:
* Trial engagement and trial-to-conversion
* Onboarding and early engagement development
* Behavioral churn prevention and re-engagement
* Pre-expiration and renewal readiness campaigns
* Payment failure prevention and recovery
* Build coordinated, cross-channel experiences across email, onsite messaging, app, and push notifications.

Experimentation & Optimization
* Develop and run A/B and multivariate tests to improve certain lifecycle KPIs.
* Build and maintain an experimentation roadmap informed by subscriber insights, business needs, and product capabilities.
* Continuously refine segmentation and personalization strategies to scale impact.

Data, Segmentation, & Technical Enablement
* Partner closely with Data Engineering and Analytics to ensure lifecycle programs are powered by accurate, well-documented fields, events, and audience definitions.
* Use Looker to identify behavioral patterns and translate them into actionable lifecycle interventions.
* Serve as the point person for quality assurance across lifecycle marketing, validating that campaigns reach the correct users, trigger at the appropriate moments, and reflect the intended subscriber state.

Cross-Functional Collaboration
* Work closely with Product and Engineering to align lifecycle marketing with in-product experiences.
* Partner with Editorial and Creative to develop messaging that reflects The Atlantic’s voice and deepens reader connection.
* Collaborate with Paid Marketing and Operations to ensure acquisition and engagement strategies reinforce each other.

Team Leadership
* Manage and mentor one direct report.
* Help shape the processes, workflows, and culture for lifecycle marketing at The Atlantic.

Qualifications
* At least 2 years of management experience.
* 5+ years in CRM, lifecycle marketing, engagement, or consumer growth—ideally in a subscription environment.
* Hands-on experience with CRM and automation platforms (Sailthru required; Zephr, Zuora, and Lytics highly valued).
* Strong analytical orientation and experience using Looker or similar tools.
* Demonstrated ability to structure experiments, interpret data, and refine strategy.
* Clear communication skills with the ability to work across technical and creative teams.
** Salary minimum: $100,000;
Salary maximum: $150,000
**** This role is based in New York or Washington, D.C.
**** About The Atlantic:
** The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.
The Atlantic Monthly Group LLC ("The Atlantic") is an Equal Opportunity Employer. The Atlantic is committed…