Marketing Operations Manager

Job Description

Join to apply for the Marketing Operations Manager role at Darktrace.

Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI. The Darktrace Active AI Security Platform™ delivers a proactive approach to cyber resilience across the digital estate – from network to cloud to email.

Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace’s platform and services are supported by over 2,400 employees around the world.

As a modern‑day Marketing Operations Manager, you should demonstrate AI‑first thinking and will be responsible for managing and optimizing the systems, processes, and integrations that power the marketing organization. This role ensures data accuracy, campaign efficiency, and seamless coordination between marketing, sales, and business operations through the effective use of AI, marketing technology, and CRM.

• Monitor and maintain Hub Spot ↔ Salesforce integration, ensuring sync health and accurate data exchange between systems.
• Troubleshoot and resolve integration and sync errors related to contacts, leads, campaigns, and other marketing data.
• Support and oversee additional marketing technology integrations to maintain data consistency and workflow efficiency.
• Conduct periodic reviews of system configurations and recommend enhancements to improve performance and reporting accuracy.

• Configure, test, and monitor marketing automation workflows and campaign programs within Hub Spot.
• Manage campaign membership through list imports, segmentation, and association with Salesforce campaigns.
• Perform quality assurance (QA) checks to validate campaign setup, data accuracy, and proper system tracking prior to launch.
• Collaborate with campaign managers to ensure effective lead capture, nurture, and follow‑up processes.

• Oversee lead flow, routing, and syncing processes between Hub Spot and Salesforce.
• Troubleshoot and resolve issues related to lead assignment, scoring, and data integrity.
• Partner with Sales Operations to maintain clean data and improve lead lifecycle management.
• Support data governance initiatives and enforce marketing data best practices.

• Partner with Salesforce Administrators to address bug fixes, permission requests, and system enhancement requests.
• Participate in user acceptance testing (UAT) for new system features or configuration changes.
• Maintain documentation of system updates, workflows, and process changes.
• Assist with periodic audits of user access, permissions, and data integrity.

• Manage JIRA tickets or equivalent project management systems to track marketing system requests, enhancements, and incidents.
• Prioritize and communicate the status of open tickets to stakeholders.
• Collaborate cross‑functionally with IT, Security, IT Procurement, and Legal to ensure timely resolution of issues and completion of projects or new vendors being onboarded.

• Serve as the primary point of contact for marketing technology vendors.
• Coordinate purchase orders (POs), track invoices, and ensure subscriptions are renewed on time.
• Partner with Finance and Procurement to ensure payment processing and budget compliance.
• Maintain documentation for vendor contracts, renewals, and service agreements.

Bachelor’s degree in Marketing, Business, Marketing, Information Systems, or a related field.

5‑7+ years of experience in marketing operations, marketing automation, or CRM system management.

Hands‑on experience with Hub Spot Marketing Hub and Salesforce CRM required.

Experience managing workflows, integrations, and lead management processes between marketing and CRM systems.

Familiarity with JIRA or similar project management / ticketing systems.

Exposure to marketing technology vendor…