Manager Business Analyst Digital Planning

Job Description

We are seeking a strategically minded and analytically driven Manager, Business Analyst & Digital Planning to lead forecasting, performance analysis, and business planning for our direct-to-consumer (DTC) digital channel.

In this role, you will design forecasting models, build dashboards, and translate data into insights that shape and accelerate the digital business. The ideal candidate is equal parts data scientist, business strategist, and storyteller—able to transform complex data into clear, actionable insights that drive growth and elevate the luxury digital experience.

• Lead the development, maintenance, and refinement of sales and demand forecasts at SKU, category, and channel levels—integrating historical trends, seasonality, and business inputs from Finance and Sales Planning.
• Continuously analyze and recap product and category performance to identify trends, highlight risks and opportunities, and ensure alignment across sales and inventory planning.
• Conduct variance analysis (forecast vs. actuals), delivering insights and corrective recommendations to improve forecast precision and agility.
• Own and partner cross-functionally on promotional strategy, forecasting, and budget planning—analyzing spend efficiency and consumption impact to ensure initiatives drive profitable growth and maximize engagement across digital channels.

• Analyze and share business performance on a daily, weekly, and monthly basis to identify trends, risks, and highlight opportunities for growth.
• Partner with Beauty Tech for reporting and generate insight-driven narratives, preparing regular performance recaps, and communicate findings.
• Create KPI scorecards that empower teams with accessible insights.
• Proactively identify anomalies versus target plans and find actionable solutions.
• Stay current on digital and retail trends, emerging technologies, and evolving consumer behaviors that could influence traffic, conversion, and sales performance.

• 5-7 years of experience in digital commerce, forecasting, or digital planning ideally within a luxury, beauty, or premium consumer brand
• Proven expertise in sales forecasting, demand planning, and performance analytics, with the ability to interpret financial reports and translate insights into actionable business strategies
• Experience in leveraging data and insights to inform digital strategy, marketing performance, and profitability optimization.
• Strong understanding of DTC business models, merchandising strategy, and eCommerce KPIs (traffic, conversion, AOV, retention, and profitability).
• Demonstrated ability to translate complex data into clear business narratives, influencing cross-functional teams and senior stakeholders.
• Strategic and detail-oriented, with the ability to manage both high-level insights and operational execution.
• Self-starter who can work autonomously, anticipate business needs, and drive projects from analysis to action.
• A mindset of continued curiosity and innovation, always seeking new ways to improve forecasting accuracy, efficiency, and business impact.
• Passion for the beauty and fragrances industry, competitive landscape & trends.
• Advanced proficiency in Microsoft Excel and PowerPoint; experience with digital analytics and dashboard tools such as Power BI, Google Analytics, and Salesforce
• Experience working with a foreign parent company a plus.

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $115-$125,000.

$115,000-$115,000 per year