Digital Marketing Executive

Digital Marketing Executive

Location:

New York, NY

Salary: $65,000.00 - $68,000.00

Employment type:

Full-time

Seniority level:
Mid‑Senior level

Job function:
Marketing and Sales

Industries:
Transportation, Logistics, Supply Chain and Storage;
Information Services

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best, and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs.

We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can.

• Performance Marketing mindset:
  Use all available conversion data to optimize PPC campaigns in Google Ads & Facebook Ads, hitting KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition within budget.
• Data‑driven:
  Analyze and utilize existing data from tools and platforms to create end‑to‑end marketing campaigns based on research and analysis.
• Expert in Google Ads & Paid Social:
  Hands‑on executional experience managing campaigns on Google Ads, Facebook Ads, and other paid social platforms.
• Test & Learn mentality:
  Open to testing new channels and learning from them. A/B test targeting, strategies, creatives.
• Problem‑solver:
  Find creative online campaigns to move User and Driver Acquisition numbers.
• User empathy:
  Think from perspective of users or drivers and build seamless journeys.
• High autonomy:
  Self‑organized, passionate with a can‑do attitude, own end‑to‑end projects; perform other duties as assigned by management from time to time.

• Minimum of 3 years experience in digital marketing for e-commerce or tech industry.
• Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g., SEM and PPC).
• Strong understanding of ad formats in Google.
• Experience in setting up remarketing/retargeting ads.
• Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing.
• Experience in running A/B testing.
• Experience in collecting and analyzing data.
• The ability to source information and learn on the fly.
• An analytical and critical thinking mindset.
• Independence, drive, and ability to work in a team.
• Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools.
• Ability to multitask and perform under tight deadlines.
• Good command of English.

To all candidates, Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Candidate Privacy Notice:

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.