Market Research Director or Senior Director, Travel, Tech & Lifestyle Clients

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

We’re looking for a Director or Senior Director to join our Devices & Services team to help lead one of our most dynamic, wide-reaching client portfolios. This role works with a global travel brand, along with additional work across lifestyle, tech and retail, to answer big questions about audiences, products, brand strategy and more. This role is ideal for someone who thrives at the intersection of mixed-methods research, strategic insight development and client partnership.

In this role, you’ll shape global research programs end to end, moderate qualitative work, design and execute quantitative design and analysis, and bring clarity and structure to data for clients. If you’re energized by connecting the dots between consumer behavior and business strategy, and enjoy helping clients translate insights into action, this role is for you!

• Lead mixed-methods research programs from proposal through delivery, applying both qualitative and quantitative approaches to uncover compelling insights.
  • Projects will include audience, landscape, and brand studies, with methods such as concept and creative testing, messaging/positioning evaluation, market sizing, conjoint segmentation, as well as a range of qualitative methodologies (online and in person ethnographies, focus groups, consumer co-creation, IDIs and AI-driven scaled qual).
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
• Identify and develop research opportunities for new and existing clients. Cultivate and foster deep client relationships to successfully execute projects and drive overall business.
• Serve as a trusted partner to clients, fully understanding their business objectives and strategically strengthening the relationship.
• Potential to manage 1-2 direct reports, giving meaningful feedback on all aspects of a project and training analysts and managers across methodologies.
• Collaborate across NRG teams to ensure work is high-quality, efficient, and aligned with broader client goals.
• Contribute to proposals and ongoing growth opportunities within the Devices & Services team.

• Experience – We’d love for you to have 7+ years’ experience working in consumer insights, consumer research strategy, ideally with exposure to large brands in technology, travel, lifestyle or retail.
• Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• Passion – An enthusiasm for research, data driven approaches, and strategic thinking. You enjoy staying up to date on industry trends and developments.
• Research practitioner – In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies. Experience with moderation is a must.
• Client-
  centric – Proven experience nurturing and building relationships with clients, understanding their goals and ensuring we deliver on those and confidently providing strategic guidance to them.
• Activation Experience
  :
  It’s a plus if you have experience designing and facilitating insight activation workshops or executive working sessions that help translate research into action.
• Leadership – You can lead, mentor and inspire junior team members.
• Data driven – Expert at working with data to identify trends and insights,…