Dir-Insights & Analytics

NCM New York City Office
485 Lexington Ave
FL 26
New York, NY , USA

We are the country’s largest, most innovative cinema advertising platform whose mission is to unite brands with our young, diverse audience through the power of movies and pop culture. Hundreds of millions of moviegoers watch The Noovie Show each year, which airs in movie theaters nationwide prior to the trailers and feature film. NCM offers advertisers incredible reach with unrivaled engagement, making cinema a premium destination for advertisers.

We’re a dynamic, fast-moving company focused on enhancing the movie going experience while developing creative ways for brands to connect with our hard-to-reach audience.

We’re committed to diversity, inclusion, and belonging, and strive to create a culture that leans into innovation, collaboration, accountability, honor, and perseverance. We’re obsessed with the movies, client solutions, and having fun while we work. If that sounds like a great sequel to your career’s story, check us out at

The Director of Strategic Insights & Analytics is a senior, client-facing leader with 10+ years of experience transforming media, audience, and performance data into clear, compelling narratives that drive revenue and shape go-to-market strategy. This role serves as a trusted strategic partner to NCM’s national and local Ad Sales teams, regularly engaging directly with brand and agency clients to articulate NCM’s value proposition, present insights, and support data-driven decision‑making.

The Director leads a team of analysts and oversees high‑visibility research, measurement, and analytics initiatives that demonstrate cinema’s competitive advantage across the evolving media landscape. This role also champions the use of modern analytics, including AI‑enhanced visualization, forecasting, and automated storytelling, to elevate NCM’s insight capabilities and strengthen client relationships.

Essential duties and responsibilities may include, but are not limited to, the following:

• Lead the development, execution, and delivery of research projects that support both local and national Ad Sales teams.
• Serve as an insights partner to national and local Ad Sales, regularly joining client meetings, pitches and campaign reviews to present research, address strategic questions, and sell through NCM’s data and measurement capabilities.
• Leverage AI‑powered and automation tools (e.g., ChatGPT, Tableau AI, Power BI Copilot, Excel Copilot, etc.) to streamline data processing, visualize insights, and enhance storytelling.
• Collect, analyze, and interpret data from a variety of sources, including first‑party platforms (Trans Union) and syndicated sources (e.g., Trans Union, Nielsen, Comscore, GfK).
• Design dashboards and visual reports that highlight campaign performance, audience trends, and competitive positioning.
• Execute ad‑hoc analyses including reach & frequency modeling, proximity mapping, cross‑tabs, and demographic ranking comparisons.
• Stay current on evolving tools, data sources, and AI applications in media analytics to continuously advance research capabilities.

Knowledge/Skills/Abilities:

• Advanced analytical and quantitative skills, with a proven ability to turn complex data into actionable insights.
• Strong communication skills; comfortable presenting to agency leads and large client teams.
• Strong leadership and mentoring skills to guide a team of Analysts.
• Expertise with AI‑assisted analytics and visualization platforms, such as Tableau, Power BI, Excel Copilot, and generative AI tools for summarization and insight creation.
• Proficient with syndicated data systems (Nielsen, MRI/Simmons, Scarborough, Comscore, GfK) and geospatial or mapping tools.
• Exceptional written and verbal communication skills, including the ability to craft data‑driven stories for senior leadership and clients.
• Highly organized, deadline‑driven, and detail‑oriented with the ability to manage multiple priorities simultaneously.
• Professional demeanor and strong collaboration skills across departments.

Experience:

• Required:
  
  10+ years of experience in media research, audience…