Senior Analyst, Digital Product Management

Overview

The Digital Product Management practice provides product management support, including requirements gathering and specification documentation, to support complex digital projects being defined, designed, and developed by Digitas. These projects range from marketing communication to data engineering to emerging technology. Client-driven digital tasks are increasing in scope and complexity and the need for effective tech leadership and product management skills has never been greater to deliver on those needs.

As Sr. Analyst, you’ll support product roadmaps for a set of features from inception through implementation on a range of highly dynamic and data-driven digital projects and initiatives within our client portfolio.

• Gather requirements through analysis of the project goals and the client s digital ecosystem, background research, and working sessions/interviews with internal or external stakeholders.
• Communication and management of requirements or functional specifications documentation using industry and company templates. For complex requirements, creating user and process flow diagrams, data models, analysis matrices, interface behavior, back-end business rules or other methods to facilitate understanding and agreement with internal and external stakeholders on the issue.
• Supporting the Data & Platforms team and serving as conduit to the client CRM team with respect to first party data
• Managing 1st party data operations for the client CRM Revenue & Products team
• Day-to-day you’ll be supporting CRM activations via audience creation and CRM process solutions, deploying push notifications, generating ad-hoc email files, and building integration pipelines for new data sources coming into CRM
• Collaborating with Data Engineers (DE), Data Product Managers (DPM) and other stakeholders in the detailed design phase of projects
• Following industry best practices for business analysis and technology as well as staying current on emerging digital technologies and trends to support your analysis and client discussions.
• Participating in the Digital Product Management practice and Technology capability’s continuous improvement activities by bringing ideas to the table and showcasing work for discussion.

• 2+ years of experience working on technology-based projects in a Digital/Technical Product Manager or other Product Manager role. Either experience working within large organizations or has a persistent attitude leading to solution orientation or ownership mindset.
• Experience working with version control software such as Git/Git Hub preferred
• Experience working with databases and ability to pull data and reports. Intermediate to advanced (preferred) ability to query data with SQL statements required.
• Familiarity with architecting data pipelines via ETL processes
• Intermediate to advanced data analytics skills and ability to build charts in Excel required.
• Project management training and/or experience. Experience using Atlassian tools (JIRA, Confluence) preferred.
• Excellent written and verbal communication skills to support interaction with a variety of team members at different seniority levels.
• Technical documenting skills particularly with using Microsoft Word, Excel, PowerPoint and cloud-based collaboration tools.
• Ability to frame a hypothesis, collect data and validate within required time frames.
• Experience managing basic automation projects.
• Familiarity with digital technology such as: customer relationship management (CRM) systems, marketing automation, native apps, email and push notification platforms, programmatic and predictive media.
• A proactive approach to learning on the job as well as completing formal training to develop your skill set.
• Experience working on large complex projects with multiple teams, timelines and dependencies preferred.
• Experience working with remote teams in different time zones preferred.
• Flexibility to travel as needed preferred.

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