Product Marketing Manager/Product Marketing Lead
Listed on 2026-01-09
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IT/Tech
Digital Marketing
Location: New York
About the Job
We are hiring a Product Marketing Manager to lead how we position, package, and communicate zerohash’s rapidly evolving product roadmap. Reporting to the CMO, you will be the connective tissue between Product, Marketing and Revenue—turning complex capabilities into simple, compelling narratives that help partners understand what we've built, why it matters, and how it accelerates their business.
This role is ideal for someone who thrives in a high-velocity environment and knows how to translate technical updates into customer-facing storytelling. You will own messaging frameworks, partner-launch narratives, GTM strategy for new features, and the ongoing drumbeat that showcases zerohash’s innovation and partner successes.
Responsibilities- Product Storytelling & Positioning
- Develop clear, differentiated messaging for zerohash's full product suite across Trade, Transact, and Tokenize lines of business (and their sub-products).
- Translate complex technical features into simple narratives tied to partner value, market trends, and business outcomes.
- Maintain and evolve our product positioning as the leading infrastructure platform powering stable coins, crypto, and tokenization.
- Roadmap Translation & GTM
- Partner closely with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact.
- Build and lead GTM plans for new features, including positioning, competitive framing, and content required for sales, success, and marketing.
- Package product updates for internal teams and external audiences (press, partners, prospects).
- Partner Launch Marketing
- Develop partner-facing messaging for major announcements to drive product education, adoption, and affinity.
- Create launch materials including value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools.
- Support joint marketing initiatives with key enterprise partners.
- 3-5 years in product marketing at a B2B fintech, payments, or crypto infrastructure company (required for success in this role).
- Experience supporting fast-moving product teams and building GTM motions for technical products.
- Background in payments, digital assets, stable coins, or brokerage technology is a significant plus.
- Strong storyteller who can turn complex infrastructure products into accessible, compelling narratives.
- Ability to think strategically while executing quickly and independently.
- Comfortable working cross-functionally in a technical, high-growth company.
- Strong writing, structuring, and messaging development skills.
- Analytical and detail-oriented, with strong instincts around positioning and audience needs.
- Curious, proactive, and energized by emerging categories and constant product innovation.
- Be at the center of one of the most transformational shifts in financial infrastructure: stable coins, tokenization, and onchain financial services at global scale.
- Work directly with execs, product leaders, and marquee enterprise partners.
- Shape how the next generation of banks, brokerages, fintechs, and payment companies bring digital assets to millions of users.
- High ownership, high visibility, and the opportunity to build category-defining narratives in a market that’s accelerating globally.
We believe a happy, motivated, and healthy team is the best way to succeed. We offer the following benefits:
- Chance to earn equity
- Maternity & Paternity leave
- WeWork Membership
- WFH Yearly Stipend
- L&D Stipend (after 6 months)
zerohash's full stack financial infrastructure seamlessly connects fiat, crypto and stable coins, enabling a better way to move and transfer money and value globally. zerohash provides the complete technical infrastructure (delivered through API and SDK) as well as the global regulatory stack to easily and compliantly send, receive, store, and convert fiat, crypto, and stable coins, in one platform.
Start-ups, enterprises and Fortune 500 companies, including Stripe, Interactive Brokers, Shift4, Franklin Templeton, and Moon Pay embed our infrastructure to power a diverse range of use cases: cross-border payments, commerce, trading, remittance, payroll, tokenization,…
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