Senior Associate, Social Media Specialist; Organic

Senior Associate, Social Media Specialist (Organic and Paid)

New York, New York

Baron Capital is a leading asset management firm founded in 1982. We believe that hiring, retaining, and nurturing talented individuals who share our passion for excellence, integrity, and innovation is the key to our success. This means creating a welcoming, inclusive, and inspiring environment for all, as well as providing the resources and support our employees need to succeed. We take pride in our exceptionally low turnover and consider it a testament to our culture of collaboration and open communication.

If you are looking for a career where you are part of a dynamic team where you can truly make a difference, we invite you to consider joining us.

Baron Capital is seeking an experienced social media marketing professional to unlock the full potential of the Firm’s social media channels. This role will lead the development and hands‑on execution of a cohesive social media strategy designed to build brand awareness, deepen audience engagement, and drive measurable business outcomes. As a subject‑matter expert, you will oversee the content calendar, craft compelling channel‑specific copy, coordinate creative assets, ensure social initiatives align with strategic objectives, and drive success of the social media program.

The Digital Marketing team at Baron Capital is a collaborative, high‑impact group responsible for managing all aspects of the Firm’s digital presence including the website, SEO, social media, email marketing, digital advertising, and digital marketing analytics. The team oversees the day‑to‑day performance of these channels while partnering closely with the broader Marketing team and firm stakeholders to shape digital strategy in support of business growth.

• Oversee social channel strategy (Linked In, X, You Tube), content pillars, success metrics, posting cadence, and experimentation across copy, creative, audience, and placements to turn our social presence into a powerhouse for brand visibility and engagement
• Write on-brand copy for all social channels and coordinate creation of associated graphic elements with the internal design team.
• Collaborate with internal teams and external partners to amplify key launches, campaigns, and brand moments on social media.
• Maintain adherence to brand standards and social policies across channels including brand guidelines, tone of voice, writing style, design guidelines, UTM/tagging hygiene, and compliance approvals.

• Own paid social strategy, budgets, and performance targets.
• Translate internal requirements into paid social briefs, and oversee end‑to‑end execution including setup, QA, launch, pacing/optimizations, and performance reporting.
• Collaborate with channel marketing, sales, web team, and any key stakeholders to ensure paid social strategy, audience targeting, creative direction, landing page optimization, and success metrics are aligned.
• Establish measurement standards: define the source of truth, enforce UTM/tagging standards, and ensure any needed pixels are implemented so that campaigns can be connected to outcomes, and so forth.

• Develop a measurement and reporting cadence that gives insight into channel and post-performance over time and how it tracks toward success metrics.
• Use analytics and reporting to socialize success and identify areas for improvement.

Required:

• Bachelor’s degree in Marketing, Communications, Finance, or a related field
• 5+ years of hands-on experience in social media marketing, ideally in asset management, financial services, or a regulated industry.
• Proven experience developing and executing organic and paid social strategies across multiple social channels.
• Exceptional writing and editing skills, with the ability to craft compelling, on-brand, and channel-appropriate copy.
• Rigorous approach to detail, ensuring accuracy and consistency across deliverables.
• Deep understanding of Linked In, X, and You Tube best practices and evolving trends.
• Experience managing paid social campaigns,…