Social Media Manager

Social Media Manager

Join Bullish to lead the strategy and execution of social media initiatives for Bullish and Coin Desk’s non‑media businesses, including Coin Desk Data & Indices and Consensus. This role will build brand visibility, drive engagement and lead generation, and support business objectives through thoughtful, creative, and consistent social storytelling.

Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. Bullish Exchange is a regulated digital assets spot and derivatives exchange. Coin Desk Indices and Data provide benchmarks, market data and analytics for global institutions.

Director, Media Innovation

New York, New York – required to work onsite from the office located in Chelsea. Required days onsite are at the discretion of the hiring manager and subject to change based on business needs.

• Develop and implement a comprehensive social media strategy for Bullish, Coin Desk Data & Indices, and Consensus, aligned with overarching business and marketing goals.
• Create, manage, and maintain editorial calendars across platforms with a focus on Linked In and X (Twitter).
• Proactively develop engaging content (copy, visuals, video snippets, infographics) tailored for institutional, financial, and Web3 audiences.
• Partner with public‑facing executives to create and execute personalized growth strategies for their professional social media presence.
• Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results.
• Track and evaluate industry trends, competitor activity, and platform updates to inform best practices.
• Work closely with the broader Social Media team, contributing expertise, mastering shared tools and processes, and occasionally stepping up to provide critical backup support for core social handles.
• Collaborate cross‑functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful.
• Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads).
• Respond and engage with community interactions in a professional, brand‑consistent manner.

• 4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact.
• Strong knowledge of Linked In and X (Twitter) dynamics, with hands‑on experience growing executive presence on these platforms.
• Excellent writing and editorial skills, with the ability to adapt messaging for institutional, financial, and crypto‑native audiences.
• Proficiency with social publishing and analytics tools (Sprout, Hootsuite, native analytics).
• Strong creative instincts and ability to partner with design teams to develop high‑impact visuals.
• Data‑driven mindset, comfortable turning insights into action.
• Exceptional organizational skills and ability to manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Communications, Journalism, or related field.

• Prior experience in financial services, fintech, or digital assets/crypto.
• Experience working to develop executive social media presence.
• Experience working across multiple geographies and timezones.
• Comfort with event‑driven social media campaigns (e.g., conferences, live coverage).
• Graphic design or video editing experience (Adobe Suite, Canva, or equivalent).

The anticipated base salary for this position is $115,000 – $155,000 + discretionary annual target bonus + performance incentives/benefits. Offered salary will be reflective of job‑related knowledge, skills and commensurate experience.

Bullish is proud to be an equal opportunity employer. We are fast evolving and striving towards being a globally diverse community. With integrity at our core, our success is driven by a talented team of the different perspectives they are encouraged to bring to work every day.